# Rainbow-Colored Commuter Slides Oreo's WONDERFILLED Campaign Brought Colorful Slides to London By Rebecca Byers | Published 2015-10-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wonderfilled References: [mirror](http://www.mirror.co.uk/news/uk-news/pictured-adult-only-giant-slide-6580149) & [eventmagazine](http://www.eventmagazine.co.uk/oreos-multi-coloured-wonderfilled-slide-heads-manchester/brands/article/1367415) Part of the larger WONDERFILLED campaign by [Oreo](https://www.trendhunter.com/trends/oreo-twists-lab), a series of rainbow-colored slides are making their way across the United Kingdom to the delight of commuters. The colorful promotional event helped to launch the brand's new Golden Oreo, which features non-chocolate cookies and the same filling. Installed at busy London train stations, the slide was for adults-only and boasted a giant cookie for an entrance. The captivating commuter-targeted event aimed to capitalize on research from the [Manchester Evening News](https://www.trendhunter.com/trends/latin-america-brand-ambassador) that suggests up to 76-percent of adults who say they wish they could "slide their whole way to work" each morining. The WONDERFILLED rainbow-colored slide is now making its way around the United Kingdom due to its massive success in London. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 57% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Colorful Commuter Experiences:** Creating unique and visually appealing experiences for commuters to enhance their daily journeys to work. - **Branded Promotional Events:** Using large-scale promotional events to generate buzz and excitement for new product launches. - **Adult-targeted Marketing:** Designing marketing campaigns and experiences that specifically cater to the desires and interests of adults. ### Sectors Adopting This - **Food and Beverage:** Opportunity to create experiential marketing campaigns that engage consumers and create memorable brand experiences. - **Entertainment and Recreation:** Potential to incorporate branded installations and experiences into entertainment venues or recreational spaces. - **Transportation and Urban Planning:** Potential for collaboration between transportation companies and brands to create innovative and engaging commuting experiences. ## Related on Trend Hunter - [Customizable Cookie Pop-Ups](https://www.trendhunter.com/trends/oreo-twists-lab.md) - [Cubic Cookie Movie Campaigns](https://www.trendhunter.com/trends/oreo-x-a-minecraft-movie-campaign.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md) - [Celebratory Sandwich Cookies](https://www.trendhunter.com/trends/oreo-chocolate-confetti-cake-cookies.md) - [Playtime-Encouraging Toy Capsules](https://www.trendhunter.com/trends/art-of-play.md) - [Cookie-Branded Birthday Campaigns](https://www.trendhunter.com/trends/never-stop-wishing.md) - [Emergency Cookie Deliveries](https://www.trendhunter.com/trends/oreo-gingerbread-sos-service.md) - [Caped Crusader Cookie Campaigns](https://www.trendhunter.com/trends/oreo-promotion.md) - [Customized Foodservice Cookies](https://www.trendhunter.com/trends/oreoid-for-business.md)