# 5 Clever Underwear Ads Including The Wonderbra Umbrella By Bianca | Published 2008-01-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wonderbra-umbrella References: [cherryflava](http://www.cherryflava.com/cherryflava/2007/12/the-wonderbra-u.html) Wonder how the umbrella stays up? It doesn't take much imagination to figure out! This [Wonderbra](https://www.trendhunter.com/trends/sharethewonder) advertisements touts the magnificence of the [cleavage-enhancing underwear](https://www.trendhunter.com/trends/flexwire-bras) the company is known for. Clever! Might one call this an umbreastlla? Sure, it's not raining in the photo, but that's not the point. This is like those girls that can carry a beer between her boobs; she's the envy of a lot of other women! I wonder how the men would feel about the [umbrella bra](https://www.trendhunter.com/trends/underwire-bra-collection). On the one hand, she must have a smashing décolletage. On the other hand, she's got an extra hand free to carry more shopping... which means more damage to the bank account! The campaign was created by Julien Hablainville and published in December 2007. Check out some more Wonderbra ads: ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 82% | Activity: 85% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### Key Themes Behind This Trend - **Cleavage-enhancing Underwear:** Disruptive innovation opportunity: Develop innovative materials and technologies to further enhance the cleavage-enhancing capabilities of underwear. - **Creative Advertisement Campaigns:** Disruptive innovation opportunity: Explore new and unique ways to advertise underwear to attract and engage consumers. - **Gender-targeted Underwear Marketing:** Disruptive innovation opportunity: Create gender-specific underwear designs and marketing strategies to cater to the diverse needs and preferences of consumers. ### Where This Applies - **Fashion and Apparel:** Disruptive innovation opportunity: Integrate technology and innovation to improve the functionality and aesthetic appeal of underwear. - **Advertising and Marketing:** Disruptive innovation opportunity: Leverage emerging technologies and platforms to create impactful and interactive underwear advertising campaigns. - **Consumer Goods and Retail:** Disruptive innovation opportunity: Develop unique retail experiences and distribution channels for underwear products to enhance customer engagement and brand loyalty. ## Related on Trend Hunter - [Empowering Bra-Branded Initiatives](https://www.trendhunter.com/trends/sharethewonder.md) - [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md) - [Hilarious Female-Supporting Beer Ads](https://www.trendhunter.com/trends/beaver-water.md) - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md) - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Snow-Accented Beer Ads](https://www.trendhunter.com/trends/stella-artois-ads.md) - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md)