# Pointlessvertising Wonderbra Ad With Funeral Ad in Lieu of Underwear By Bianca | Published 2007-11-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wonderbra-funeral-ad-coffin References: [adverblog](http://www.adverblog.com/archives/003301.htm) I’m not going to lie, I really don’t understand the latest [Wonderbra](https://www.trendhunter.com/trends/sharethewonder) campaign. Not even a little. But perhaps that’s the point. I watched it four times, and likely, I’m not the only one wondering where the underwear comes into play. The ad feature a funeral casket and solumn music… and that’s it until the last few seconds when the word “Wonderbra” appears on the screen. I did a little reading to see what other people’s takes were on the ad, and one person said, quite matter-of-factly that the casket didn’t close because of her bra. Ohh. I watched it again, and sure enough, the last portion of the casket is open a crack. Regardless of the intention, [the ad is clever](https://www.trendhunter.com/trends/axe-campaign) because it gets people like me to watch it over, and over. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 53% | Activity: 57% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### Why This Trend Is Growing - **Mysterious Advertising:** Wonderbra's unconventional advertising approach emphasizes curiosity and keeps viewers engaged. - **Death-focused Marketing:** Using imagery related to death - a taboo topic - in advertising can create a lasting impression in the viewer's mind. - **Subliminal Messaging:** The Wonderbra ad utilizes subliminal messaging to create an impression in the viewer without the product being the central focus of the campaign. ### Industries Being Reshaped - **Lingerie Industry:** The use of unconventional advertising tactics such as these implies a need for innovation in marketing within the lingerie industry. - **Funeral Industry:** The ad's use of a casket in its imagery presents an opportunity for disruption and innovation in the funeral industry's advertising approach. - **Advertising Industry:** Given Wonderbra's success in creating buzz through unconventional means, there is an opportunity for the advertising industry as a whole to experiment with subliminal messaging and mysterious advertising tactics. ## Related on Trend Hunter - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md) - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md) - [Empowering Bra-Branded Initiatives](https://www.trendhunter.com/trends/sharethewonder.md) - [Cancer-Symptom Detecting Bras](https://www.trendhunter.com/trends/stage-zero.md) - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md)