# Interactive Disrobing Adds The Wonderbra Decoder App Lets You Uncover the Wonderful Secret By Gil Cohen | Published 2012-10-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wonderbra-decoder-app References: [adverblog](http://www.adverblog.com/2012/10/02/wonderbra-decoder/) & [wonderbra.eu](http://www.wonderbra.eu/restofworld/latest-news/decoder-launched/page/decoderl/) If you've ever wanted to see what those models have hiding behind their shirts, now you can with the Wonderbra Decoding App. As part of an [interactive ad campaign](https://www.trendhunter.com/trends/samsung-ads-gamebreaks), the app lets you decode ads by [placing your phone over a billboard](https://www.trendhunter.com/trends/interactive-augmented-reality-mural), a window display, a magazine ad and even a video, and you will be able to see the model topless, wearing only her Wonderbra. By getting passing consumers to stop and interact with their [billboards and ads](https://www.trendhunter.com/trends/3d-billboards), Wonderbra has come up with a way for people to pay attention and notice their campaign instead of just brushing it off as another ad. The Wonderbra Decoding App is a great example of an advertisement going viral in order to reach the most consumers. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 80% | Activity: 74% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### Why This Trend Is Growing - **Interactive Advertising:** The use of interactive technology in advertising can increase engagement and exposure. - **Augmented Reality Advertising:** Augmented reality technology can deepen consumer engagement with brands and products. - **Digital Out-of-home Advertising:** Interactive digital billboards and displays can capture consumer attention and drive brand awareness. ### Industries Being Reshaped - **Advertising:** The advertising industry can leverage interactive and augmented reality technology to create engaging and innovative campaigns. - **Fashion:** Fashion companies can use digital out-of-home advertising to showcase products and drive foot traffic to brick-and-mortar stores. - **Mobile App Development:** There is a growing need for developers to create mobile apps that utilize augmented reality and interactive technology in advertising and marketing campaigns. ## Related on Trend Hunter - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Hug-Activated Marketing Machines](https://www.trendhunter.com/trends/hug-to-unlock.md) - [Scan-to-Sniff Fragrance Billboards](https://www.trendhunter.com/trends/fragrance-billboard.md) - [Downloadable Game Beer Ads](https://www.trendhunter.com/trends/stella-beer-au-naturel.md) - [Interactive In-Store Ads](https://www.trendhunter.com/trends/visibubble.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Interactive Recruitment Billboards](https://www.trendhunter.com/trends/recruitment-billboards.md)