# Bodacious Lingerie Campaigns Miranda Kerr Looks Seductive in the New Wonderbra Campaign By Farida Helmy | Published 2014-03-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/wonderbra-campaign References: [fashiongonerogue](http://www.fashiongonerogue.com/miranda-kerr-wonderbra-2014-campaign/) & [wonderbra](http://www.wonderbra.com/thelatest.aspx) Looking bodacious and voluptuously stunning, Miranda Kerr once again strips down to her bare undies, but this time it's not for a bejeweled [Victoria's Secret](https://www.trendhunter.com/trends/swimwear-redefined) runway collection but for the new [Wonderbra](https://www.trendhunter.com/trends/sharethewonder) campaign. Known as a miracle worker for women all over the world, the new Wonderbra created a campaign that has the supermodel looking relaxed, natural and very curvy. As the face and body of Wonderbra, the Australian model is bound to get the label a lot more heat than it usually does because (as usual) she looks sizzling hot and beautifully dewy at the same time. Kerr poses in the latest delicate and sexy lingerie styles from the brand, which include classic black, fire engine red and animal prints. Staring in almost every new campaign coming out this season, the brunette stunner has fronted for campaigns for [Mango](https://www.trendhunter.com/trends/victoria-beckham-2), H&M and now Wonderbra. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 85% | Activity: 36% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Bodacious Lingerie Campaigns:** Disruptive innovation opportunities exist in creating unique, body-positive lingerie campaigns that challenge traditional beauty standards. - **Voluptuous Supermodel Brand Collaborations:** There are disruptive innovation opportunities in partnering with popular supermodels like Miranda Kerr to promote and elevate lingerie brands. - **Natural and Curvy Advertising:** The trend towards featuring natural and curvy models in lingerie advertising presents disruptive innovation opportunities for brands to cater to diverse body types and promote body positivity. ### Sectors Adopting This - **Lingerie:** The lingerie industry has the opportunity to disrupt the market by embracing body positivity, diverse representation, and unique campaign concepts. - **Fashion:** The fashion industry can capitalize on the trend of collaborating with popular supermodels to promote lingerie brands and elevate their brand image. - **Advertising:** In the advertising industry, a shift towards featuring natural and curvy models in lingerie campaigns can disrupt traditional beauty standards and promote body positivity. ## Related on Trend Hunter - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Celebrity Padded Shapewear Campaigns](https://www.trendhunter.com/trends/ultimate-butt.md) - [Empowering Bra-Branded Initiatives](https://www.trendhunter.com/trends/sharethewonder.md) - [Fashion-Forward Shapewear](https://www.trendhunter.com/trends/calvin-klein-shapewear.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md)