# Glass-Breaking Ads Smashing Wonderbra Ads By mediterranean | Published 2008-08-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wonderbra-breaks-glass References: [adsoftheworld](http://adsoftheworld.com/media/ambient/wonderbra_boobs_i_broke_the_glassA) After featuring a few [subtle](http://www.trendhunter.com/trends/fun-ads-wonderbra) Wonderbra ads, it's time to lose the subtlety with this *in your face* ad. Boom, bang, my boobs broke the glass! That is the jest of this Wonderbra ad that turns boobs into a weapon of mass destruction. Created by [Publicis Frankfurt](https://www.trendhunter.com/trends/ad-that-saves-energy), [Germany](https://www.trendhunter.com/trends/believe-in-chicken), the ad is used in [outdoor ad shells](https://www.trendhunter.com/trends/outdoor-advertising-campaign). I personally think it's a bit much for an outdoor ad where young kids can see it. It would be fine inside a magazine, but not on the streets. I guess German kids are lucky, I know I would have liked it as a kid! The ad was created with creative directors Nico Jünger, Stefan Leick; art director Hendrik Frey, and photographers Johannes Krzeslack and Marischa Altenheim. See more Wonderbra ads: ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 64% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Boob-vertising:** Disruptive innovation opportunity: Exploring unconventional advertising methods to grab attention and create brand awareness. - **Shockvertising:** Disruptive innovation opportunity: Pushing boundaries with provocative and controversial advertising campaigns to generate buzz and stand out from competitors. - **Interactive Outdoor Ads:** Disruptive innovation opportunity: Leveraging interactive technology in outdoor advertisements to engage audiences and create memorable experiences. ### Industries Being Reshaped - **Fashion and Apparel:** Disruptive innovation opportunity: Introducing bold and unconventional marketing strategies in the fashion industry to capture consumer attention and increase brand visibility. - **Advertising and Marketing:** Disruptive innovation opportunity: Embracing shockvertising and unique approaches in the advertising industry to create memorable and impactful campaigns for clients. - **Outdoor Media:** Disruptive innovation opportunity: Incorporating interactive elements in outdoor advertising to revolutionize the way brands communicate with their target audience. ## Related on Trend Hunter - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Snow-Accented Beer Ads](https://www.trendhunter.com/trends/stella-artois-ads.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md)