# Chesty Billboards The Wonderbra 3D Billboard Busts Out the Big Guns By Meghan Young | Published 2010-09-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wonderbra-3d-bilboard References: [adrants](http://www.adrants.com/2010/09/wonderbras-3d-billboard-makes-boobs.php) & [wonderbra](http://www.wonderbra.com/) Of all the things getting the three-dimensional treatment, the [Wonderbra](https://www.trendhunter.com/trends/sharethewonder) 3D [Billboard](https://www.trendhunter.com/trends/dreamies-treats) is definitely one which would catch the most attention. This large ad is for their new [two-cup-size-boosting Full Effect bra](https://www.trendhunter.com/trends/flexwire-bras), fit for the 3D presentation. Now you can 'Experience the Full Effect,' as their slogan states with the Wonderbra 3D Billboard. Gals will want them and their guys will certainly spur them on, especially after they are able to see the results with their own eyes. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 67% | Activity: 81% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### Key Themes Behind This Trend - **3D Billboard Advertising:** The use of 3D technology in outdoor billboard ads could provide a more immersive and attention-grabbing experience for consumers. - **Body-positive Marketing:** By promoting inclusivity and diverse body types in advertising, brands can tap into a growing demand for more authentic and relatable messaging. - **Innovative Bra Design:** By creating bras that enhance and flatter a variety of body types, brands can tap into a market looking for affordable and comfortable lingerie that makes them feel confident and sexy. ### Where This Applies - **Advertising:** The use of cutting-edge technology and more inclusive messaging could disrupt the traditional advertising industry and provide new opportunities for creative agencies. - **Fashion:** By innovating lingerie design and promoting body positivity, fashion brands can cater to a growing market of consumers looking for affordable and comfortable pieces that make them feel confident and sexy. - **Retail:** Retailers that prioritize body positivity and offer a diverse range of lingerie options could disrupt the traditional lingerie market by tapping into a growing demand for more inclusive and comfortable pieces. ## Related on Trend Hunter - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Syringe-Based Billboards](https://www.trendhunter.com/trends/injectable-billboard.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md)