# Digestive Relief-Focused Antacids Wonderbelly is an OTC Antacid That Prioritizes Your Health By Kanesa D | Published 2022-07-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wonderbelly References: [techcrunch](https://techcrunch.com/2022/07/06/wonderbelly-is-taking-on-tums/) & [wonderbelly](https://wonderbelly.com/)  [Wonderbelly](https://www.trendhunter.com/trends/wonderbelly-antacid) is an FDA-regulated over-the-counter antacid that is 100% plastic-free, and allegedly has healthier ingredients than [digestion competitor Tums](https://www.trendhunter.com/trends/tums-chewy). Wonderbelly Antacid is non-GMO, vegan, and contains beneficial ingredients like calcium carbonate, vegetable cellulose, vegetable stearate, maize starch, sucrose, and natural flavors. The product was designed with the help of several gastroenterologists, experts, and the expertise of founders [Lucas](https://www.trendhunter.com/trends/tequila-partida) and Noah Kraft. The brand primarily distributes direct-to-consumer but has plans to expand to retail stores in the future as antacids are traditionally purchased in-store. The brand noticed a gap in the market for dietary supplements that did not contain any non-active ingredients like talc, titanium dioxide, and more. Wonderbelly also aims to expand its product base to include over-the-counter medications in addition to antacids. Image Credit: Wonderbelly ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 65% | Activity: 62% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Clean Label Antacids:** Opportunity for antacid brands to focus on clean label and plastic-free ingredients. - **Health-conscious Digestive Aids:** A market gap exists for digestive supplements that prioritize clean, healthy ingredients for eco-conscious and health-conscious consumers. - **Direct-to-consumer Launches:** The direct-to-consumer approach could allow for greater market penetration and increased brand awareness for new digestive aid brands. ### Where This Applies - **Pharmaceuticals:** Pharmaceutical companies can focus on developing antacids that are 100% plastic-free and healthier than competitor brands. - **Food and Beverage:** Food and beverage companies can create digestive aid products with clean label ingredients that prioritize health and the environment. - **Retail:** The retail industry can incorporate more clean label and health-conscious digestive aid products to cater to consumers' growing interest in eco-friendliness and health. ## Related on Trend Hunter - [Natural Heartburn Medication](https://www.trendhunter.com/trends/wonderbelly-antacid.md) - [Tropical Free-From Antacids](https://www.trendhunter.com/trends/wonderbelly-tropical-fruit.md) - [Indulgent Antacid Tablets](https://www.trendhunter.com/trends/strawberry-milkshake-onthego.md) - [Heartburn Tracker Apps](https://www.trendhunter.com/trends/wonderbelly-app.md) - [Digestive Support Gummy Supplements](https://www.trendhunter.com/trends/tums-products.md) - [Expanded Heartburn Supplements](https://www.trendhunter.com/trends/nausea-support.md) - [Gas-Relieving Chewable Tablets](https://www.trendhunter.com/trends/tums.md) - [Chewable Antacid Tablets](https://www.trendhunter.com/trends/tums-chewy-bites.md) - [Gut Health-Supporting Gummies](https://www.trendhunter.com/trends/wonderbiome-gummy.md)