# Women’s Drinks Mentoring Programmes Wonderworks Launches Wonder Women with Fox in the Well By Colin Smith | Written with AI assistance | Published 2026-03-06 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/wonder-women References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2026/02/wonder-women-levels-up-drinks-mentoring/)  Wonderworks has relaunched its [Wonder Women](https://www.trendhunter.com/trends/the-wonder-shop) mentoring programme in partnership with drinks consultancy Fox in the Well, offering six months of [group mentoring](https://www.trendhunter.com/trends/mentor-training-program) designed for [people who identify as female](https://www.trendhunter.com/trends/the-good-stuff) and work in or aspire to work in the drinks industry. The programme is delivered online and features 90-minute monthly sessions, featuring creative brand guidance alongside commercial strategy. Sessions are co-led by Sarah Wildman-King, co-founder of Wonderworks, and Carly Foxwell, founder of Fox in the Well, and emphasize peer learning, practical discussion and career-focused topics. Content covers routes to market, business decision-making, confidence and leadership, and building sustainable careers in drinks. Open to UK-based and international applicants, the relaunched programme combines Wonderworks’ brand-building expertise with Fox in the Well’s commercial insights to help mentees accelerate career progression and tackle industry barriers. Applications close 31 March. Image Credit: Wonderworks ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 40% | Activity: 48% | Freshness: 66% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Education](https://www.trendhunter.com/education) ## Key Themes ### What Makes This Trend Stand Out - **Inclusive Mentoring Programs:** Tailored mentoring for people who identify as female in niche industries signals new pathways for creating diverse talent pipelines through cohort-based support. - **Hybrid Professional Development:** The reliance on online, time-boxed sessions points to scalable micro-credential and subscription learning models that disrupt traditional long-form training. - **Brand-commercial Curriculum Integration:** Blending creative brand guidance with commercial strategy suggests marketable cross-disciplinary curricula that shorten the gap between marketing insight and business outcomes. ### Sectors Adopting This - **Beverage-alcohol Sector:** Sector-specific mentoring offerings indicate potential for democratized leadership development and faster commercialization of founder-led beverage brands. - **Corporate Learning Platforms:** Cohort mentoring formats reveal opportunities for platforms to embed industry-specific, outcome-focused cohorts as premium enterprise features. - **Diversity-focused Consultancies:** Consultancies centered on underrepresented groups could evolve into packaged mentorship-as-a-service products sold to corporations seeking measurable DE&I talent pipelines. ## Related on Trend Hunter - [Female-Athlete Hydration Initiatives](https://www.trendhunter.com/trends/gatorade-x-wnba.md) - [Theare-Inspired Water Bottles](https://www.trendhunter.com/trends/wicked-x-owala.md) - [Co-Branded Prebiotic Lemonades](https://www.trendhunter.com/trends/wildwonder-x-le-mini-macaron.md) - [All-Female Racing Partnerships](https://www.trendhunter.com/trends/allfemale-racing.md) - [Cocktail-Inspired Probiotic-Infused Sparkling Beverages](https://www.trendhunter.com/trends/probioticinfused-sparkling-beverage.md) - [Women's History Month Spirits](https://www.trendhunter.com/trends/makers-mark-spirited-women.md) - [Female-Founded Spirit Brands](https://www.trendhunter.com/trends/wille-gin.md) - [Women-Targeted Wellness Movements](https://www.trendhunter.com/trends/her-sovereignty-project.md) - [Woman-Led Music Events](https://www.trendhunter.com/trends/hard-rock-x-the-cocacola-company.md)