# Fast-Acting Hair Rinses The L'Oréal Paris Elvie 8 Second Wonder Water Adds Smoothness & Shine By Laura McQuarrie | Published 2019-12-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wonder-water References: [allure](https://www.allure.com/gallery/new-hair-care-tools-december-2019) & [lorealparisusa](https://www.lorealparisusa.com/products/hair-care/products/hair-treatments/elvive-8-second-wonder-water-lamellar-hair-treatment.aspx) The [L'Oréal Paris](https://www.trendhunter.com/trends/loreal-paris) Elvive 8 Second Wonder Water Hair Transforming Lamellar Rinse-Out is a new product that can be used on wet hair to instantly add smoothness and shine, creating hair that looks healthier in under a minute. The fast-acting premium haircare product promises "eight seconds to silkier, shinier, healthier-looking hair" and sets itself apart from other [rinse-out hair treatments](https://www.trendhunter.com/trends/yves-rochers-shine-vinegar-rinsing-lotion) thanks to its liquid formula. After shampooing as usual, the brand recommends massaging the product into hair for just eight seconds before rinsing it out and continuing with a regular conditioning routine. This new hair treatment from L'Oréal Paris joins a growing number of beauty products that promise results in less than a minute, offering effortless ways for consumers to quickly target concerns as part of a daily or weekly self-care routine. Image Credit: L'Oréal Paris ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 86% | Activity: 100% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Instant Beauty Products:** The rising popularity of beauty products that promise quick results provides opportunities for disruptive innovation in the cosmetics industry. - **Fast-acting Haircare:** The development of hair treatments that provide immediate results in under a minute opens doors for disruptive innovation in the haircare industry. - **Effortless Self-care:** The demand for self-care products that require minimal time and effort presents opportunities for disruptive innovation in the wellness industry. ### Industries Being Reshaped - **Cosmetics:** The emergence of instant beauty products creates disruptive innovation opportunities within the cosmetics industry. - **Haircare:** The introduction of fast-acting hair treatments presents disruptive innovation opportunities within the haircare industry. - **Wellness:** The trend towards effortless self-care products offers disruptive innovation opportunities within the wellness industry. ## Related on Trend Hunter - [Rapid Shiny Hair Treatments](https://www.trendhunter.com/trends/mirror-rinse-glass-hair-treatment.md) - [One-Minute Hair Masks](https://www.trendhunter.com/trends/swair-speedmask.md) - [In-Shower Hair Glosses](https://www.trendhunter.com/trends/hair-gloss.md) - [Four-Minute Hair Masks](https://www.trendhunter.com/trends/glaziplex-bond-repair-mask.md) - [Leave-In Powder Serums](https://www.trendhunter.com/trends/magic-restorative-serum.md) - [20-in-1 Hair Treatment Sprays](https://www.trendhunter.com/trends/incredilox.md) - [Hair Restyling Mists](https://www.trendhunter.com/trends/perfect-hair-day-style-refresh-mist.md) - [Botanical Hair Vinegars](https://www.trendhunter.com/trends/yves-rochers-shine-vinegar-rinsing-lotion.md) - [Serum Shampoo Releases](https://www.trendhunter.com/trends/serum-shampoo.md)