# Olive Oil Skincare Washes Etiket Introduces Wonder Valley to Its Luxurious Lineup By Grace Mahas | Published 2023-08-31 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/wonder-valley References: [etiket](https://etiket.ca/) Etiket, known for its luxurious offerings, has added a new gem to its collection: Wonder Valley. This unisex skincare brand, founded by a dedicated couple from Joshua Tree, California, stands out with its unique ingredient - extra virgin olive oil. Wonder Valley isn't just about skincare; it's a philosophy. The brand believes in co-creating with nature, evident in their vegan, cruelty-free formulations and sustainable packaging. Their commitment to transparency is unparalleled, emphasizing the importance of growing a key ingredient themselves. The olive oil, certified extra virgin, is hand-harvested in California, ensuring maximum potency for its antioxidant content. This dedication ensures that the olive oil not only supports internal health but also shines in their topical, [plant-based skincare products](https://www.trendhunter.com/trends/olivier-midy). A significant highlight is Wonder Valley's commitment to the environment. Their olive oil bottles have been 100% plastic-free for the past seven years, crafted from sustainable materials like glass, cork, wood, and paper. One of their standout products is the Hinoki Body [Wash](https://www.trendhunter.com/trends/energizer-mandelic-acid-body-wash), priced at $42. This multitasking body wash promises a rejuvenating experience, combining the aromatic scents of hinoki and cedarwood oils. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 67% | Activity: 85% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) > [Eco Architecture](https://www.trendhunter.com/ecoarchitecture) ## Key Themes ### Why This Trend Is Growing - **Sustainable Skincare:** Wonder Valley's commitment to sustainable packaging and vegan, cruelty-free formulations presents an opportunity for the skincare industry to embrace environmentally conscious practices. - **Plant-based Ingredients:** The use of extra virgin olive oil as a key ingredient in Wonder Valley's skincare products reflects a trend towards incorporating natural, plant-based ingredients in the beauty industry. - **Transparent Branding:** Wonder Valley's emphasis on transparency, from hand-harvesting their own olive oil to their commitment to sustainable packaging, showcases a trend towards brands being open and honest about their practices. ### Industries Being Reshaped - **Skincare:** The skincare industry can explore opportunities in offering sustainable, plant-based skincare products that prioritize transparency and use natural ingredients like extra virgin olive oil. - **Beauty:** The beauty industry can adopt sustainable practices and incorporate plant-based ingredients in their product offerings, taking inspiration from Wonder Valley's commitment to nature and transparency. - **Packaging:** The packaging industry has an opportunity to develop sustainable packaging solutions, embracing materials like glass, cork, wood, and paper, as seen in Wonder Valley's plastic-free olive oil bottles. ## Related on Trend Hunter - [Sustainable Olive Oil Products](https://www.trendhunter.com/trends/valanolia-olive-farm.md) - [Organic Oil Bar Soaps](https://www.trendhunter.com/trends/olive-oil-bar-soap.md) - [Woodsy Body Washes](https://www.trendhunter.com/trends/savon-du-bois.md) - [Olive Oil-Powered Nourishing Oils](https://www.trendhunter.com/trends/pure-greek-olive1.md) - [Nourishing Olive Oil Soaps](https://www.trendhunter.com/trends/olive-oil-soap.md) - [Waterless Skin Tints](https://www.trendhunter.com/trends/skin-tint-serum.md) - [Skincare-Inspired Body Washes](https://www.trendhunter.com/trends/indulgent-moisture-body-wash.md) - [Anti-Aging Body Washes](https://www.trendhunter.com/trends/western-republic-body-wash.md) - [Winter-Inspired Skincare Scents](https://www.trendhunter.com/trends/limited-edition-cedarwood.md)