# Pillowy Tropical Burger Buns Wonder Hawaiian Buns Bring Island Taste to the Mainland By Michael Hemsworth | Published 2023-04-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wonder-hawaiian-buns References: [snackandbakery](https://www.snackandbakery.com/articles/108857-wonder-introduces-hawaiian-buns-with-a-touch-of-tropical-sweetness) & [flowersfoods](https://www.flowersfoods.com/)  The Wonder Hawaiian Buns are being launched just in time for [grilling season](https://www.trendhunter.com/trends/oululainen-reissumies-grilling-bread) to offer consumers a way to enhance their favorite meals with a touch of pillowy sweetness. The buns boast a very light texture with just the right amount of sweetness and come in 15-ounce packs with eight servings in each. The buns are perfect for burgers, but will also shine with a range of additional ingredients to make them a versatile option to incorporate into a barbecue spread. Senior Vice President of Legacy Brands at [Flowers Foods](https://www.trendhunter.com/trends/natures-own-artisan-style-everything-bun) John Steed spoke on the Wonder Hawaiian Buns saying, "Consumers are looking for options in the bun category with a sweeter flavor profile. The formula we’ve created for our new Wonder Hawaiian Buns is truly the perfect tropical blend. It’s [sweet, yet savory](https://www.trendhunter.com/trends/hawaiian-burrito-and-bowl), and the build incorporates our classic Wonder soft texture that is still sturdy enough to pile on the ingredients.” Image Credit: Flowers Foods ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 6% | Activity: 4% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Sweetened Baked Goods:** The trend of sweetened baked goods like Wonder Hawaiian Buns offers opportunities for innovation in the development of sweet and savory flavor profiles in baked products. - **Versatile Grilling Options:** The trend of versatile grilling options like Wonder Hawaiian Buns offers opportunities for innovation in the development of cross-functional food products that can pair with any delicious barbecue staple. - **Island-inspired Foods:** The trend of island-inspired foods like Wonder Hawaiian Buns offers opportunities for innovation in the incorporation of new ingredients and flavors into traditional food items. ### Industries Being Reshaped - **Bakery Industry:** The bakery industry can capitalize on the trend of sweetened baked goods and develop new products that incorporate sweet and savory flavor profiles into baked goods. - **Food Industry:** The food industry can capitalize on the trend of versatile grilling options to develop new cross-functional food products that can pair with any barbecue staple. - **Fast Food Industry:** The fast food industry can capitalize on the trend of island-inspired foods to develop creative new options for burgers, sandwiches, and other classic menu items. ## Related on Trend Hunter - [Sweet Hawaiian-Style Bread Ranges](https://www.trendhunter.com/trends/sara-lee-artesano.md) - [Ballpark-Inspired Bakery Products](https://www.trendhunter.com/trends/ball-park-butter-buns.md) - [Sweet Hawaiian Crackers](https://www.trendhunter.com/trends/sweet-hawaiian-crackers.md) - [Low-Carb Hawaiian Rolls](https://www.trendhunter.com/trends/hero-hawaiian-rolls.md) - [Seasoning-Topped Burger Buns](https://www.trendhunter.com/trends/natures-own-artisan-style-everything-bun.md) - [High-Protein Hawaiian Rolls](https://www.trendhunter.com/trends/the-better-hawaiian-roll.md) - [Ube-Infused Sweet Rolls](https://www.trendhunter.com/trends/hawaiian-sweet-ube-coconut-rolls.md) - [Salty-Sweet Pretzel Bites](https://www.trendhunter.com/trends/sweet-soft-pretzel-bites.md) - [Indulgent Snack Cake Collections](https://www.trendhunter.com/trends/wonders-new-snack.md)