# Iconic Food Kicks The Wonder Bread Sneakers Have Primary Colors Covered By Robyn Currie | Published 2010-04-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wonder-bread-sneakers References: [bookofjoe](http://www.bookofjoe.com/2010/04/wonder-bread-mid-sneaks.html) & [nicekicks](http://www.nicekicks.com/2009/12/and1-wonder-mid-wonder-bread-sample/) These [Wonder Bread sneakers](https://www.trendhunter.com/trends/wonders-new-snack) are perhaps the most puzzling pair of kicks I have come across in a long time. Sure, you see shoes designed after a lot of things, but bread? Really? Maybe the muses of shoe design were a little lacking that week or maybe someone was just really enjoying a good Wonder Bread sandwich that day. **Implications** - Incorporating [nostalgic appeal into a product](https://www.trendhunter.com/trends/ground-up-and-hersey) translates well throughout many industries. Strategically using nostalgia to market a product or service reminds consumers of a simpler time associated with positive feelings. Savvy companies will capitalize on this feeling, encouraging consumers to revisit their childhood, kick back and enjoy whatever product is being offered. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 29% | Activity: 16% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Nostalgia Marketing:** Incorporating nostalgia into product design and marketing to evoke positive feelings and memories of a simpler time. - **Food-inspired Fashion:** Designing clothing or accessories that take cues from beloved food items to create conversations and drive brand recognition. - **Unusual Product Pairings:** Creating products that combine unlikely or unconventional elements to generate buzz and standout from competitors. ### Who This Affects Most - **Fashion:** Opportunity to design food-inspired clothing or accessories that inspire conversation and nostalgia among consumers. - **Food and Beverage:** Opportunity to collaborate with fashion brands to create limited edition food items that tap into popular culture and evoke nostalgia. - **Marketing and Advertising:** Opportunity to create unique and attention-grabbing campaigns that use nostalgia and unconventional pairings to capture consumer attention and drive sales. ## Related on Trend Hunter - [Diner Culture Footwear](https://www.trendhunter.com/trends/sticky-kicks.md) - [Waffle-Inspired Sneakers](https://www.trendhunter.com/trends/eggo-fully-loaded-kicks.md) - [Collaborative Donut-Inspired Sneaker Designs](https://www.trendhunter.com/trends/tim-hortons-x-adidas.md) - [Comfort Food Casual Sneakers](https://www.trendhunter.com/trends/sneaker-junkies-x-adidas.md) - [Food-Themed Sneakers](https://www.trendhunter.com/trends/chipotle-x-nike-air-force-1.md) - [Snack-Inspired Sneakers](https://www.trendhunter.com/trends/lays-x-saucony.md) - [Convenient Elastic Shoelaces](https://www.trendhunter.com/trends/bread-laces.md) - [Hamburger-Inspired Sleek Footwear](https://www.trendhunter.com/trends/vandy-the-pink-4.md) - [Waffle-Inspired Gridded Sneakers](https://www.trendhunter.com/trends/waffle-dunk.md)