# Ornate Club-Inspired Boutiques Won Hundred's Outpost in Amsterdam is the Brand's First Dutch Store By Rebecca Byers | Published 2016-04-29 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/won-hundred References: [retaildesignblog.net](http://retaildesignblog.net/2016/04/28/won-hundred-store-amsterdam-netherlands/) & [superfuture](http://superfuture.com/supernews/amsterdam-won-hundred-store-opening-26812) This recently opened [boutique from Danish brand](https://www.trendhunter.com/trends/scandinavian-aesthetics) Won Hundred is a stunning retail space located in Amsterdam's bustling Raadhuisstraat. Located within an ornate 19th century shopping arcade, the Won Hundred store is considered a landmark stretch of real estate and is an exceptional ode to [contemporary minimalist decor](https://www.trendhunter.com/trends/white-is-good-shop). The experience of the new Won Hundred space in Amsterdam is designed to feel like a disorienting [luxe nightclub](https://www.trendhunter.com/trends/jacquemus-boutique) that mixes an "industrial setting with an architectural edge." The shop's walls are lined with mirrors, which serve as a window to opening up the relatively small environment, which measures at approximately 100-square-meters. The Amsterdam store was designed in a collaboration between Won Hundred creative director Nikolaj Nielsen and Copenhagen-based architect Tania Mikkelstrup. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 51% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Luxury Boutique Experiences:** Opportunities for businesses to create immersive retail spaces that evoke the feeling of a luxurious nightclub. - **Contemporary Minimalist Decor:** Potential for businesses to embrace minimalist design principles in their retail spaces to create a visually appealing and clutter-free environment. - **Architectural Collaboration:** Opportunities for architects and designers to collaborate with fashion brands to create unique and visually stunning retail spaces. ### Where This Applies - **Fashion Retail:** Fashion retailers can explore creating boutique experiences that offer customers a memorable and unique shopping environment. - **Interior Design:** Interior designers can incorporate contemporary minimalist decor in their projects to meet the growing demand for clean and modern aesthetics. - **Architecture:** Architects can collaborate with fashion brands to design innovative retail spaces that blend architecture and fashion. ## Related on Trend Hunter - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Staircase-Centric Flagship Stores](https://www.trendhunter.com/trends/toteme-beijing.md) - [Lightness-Themed Womenswear Boutiques](https://www.trendhunter.com/trends/one-by-one-1.md) - [Modern Eyewear Flagship Stores](https://www.trendhunter.com/trends/dita-eyewear.md) - [NYC Identity-Inspired Retail Cconcepts](https://www.trendhunter.com/trends/concrete-amsterdam.md) - [Red-Hued Store Interiors](https://www.trendhunter.com/trends/road-to-awe.md) - [Contemporary Luxury Retail Spaces](https://www.trendhunter.com/trends/contemporary-luxury.md) - [Elegant Grocery Shopping Spaces](https://www.trendhunter.com/trends/superhub.md) - [Norwegian Coastline-Inspired Stores](https://www.trendhunter.com/trends/holzweiler-store.md)