# Classically Branded Cannabis Cookies The Won Der Cookie Branding Features Smiling Art Muses By Michael Hemsworth | Published 2017-06-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/won-der-cookie References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/06/won-der-cookie-concept.html) & [behance.net](https://www.behance.net/gallery/53874071/Won-Der-Cookie) It's no doubt that consuming cannabis will help to bring a smile to one's face, so the conceptual Won Der Cookies are branded with this in mind. Featuring the smiling faces of [portrait muses from the Rijksmuseum](https://www.trendhunter.com/trends/kristofferson-san-pablo), the packaging merges a number of different aspects of Amsterdam culture into a single product. Many tourists visit Amsterdam to admire the scenery, visit the museums and, of course, patronize some of the city's [cannabis cafes](https://www.trendhunter.com/trends/grn-the-bite-club-collection). The conceptual Won Der Cookies bring several aspects of the city's iconic selling points into a single product that would make them a funny albeit illegal souvenir to take home. The cookies are the conceptual design work of designers David Hovhannisyan and Vsevolod Abramov. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 53% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Cannabis-infused Food Products:** Opportunity for branding and packaging of cannabis-infused food products, merging iconic cultural elements. - **Tourist Souvenir Cannabis Products:** Opportunity to create cannabis products as humorous souvenirs for tourists. - **Art-inspired Cannabis Branding:** Opportunity to incorporate art and famous museum portraits into cannabis branding. ### Who This Affects Most - **Cannabis Edibles:** Disruptive innovation opportunity in the cannabis edibles industry, focusing on unique and culturally significant packaging. - **Tourism and Travel:** Disruptive innovation opportunity in the tourism industry by creating humorous cannabis products as unique souvenirs. - **Art and Design:** Disruptive innovation opportunity in the art and design industry by merging famous museum portraits with cannabis branding. ## Related on Trend Hunter - [Cookie Re-Branding Makeovers](https://www.trendhunter.com/trends/lotus-bakeries-1.md) - [Festive Cannabis-Infused Baked Goods](https://www.trendhunter.com/trends/gingerbread-crme-pie-edibles.md) - [Nature-Inspired Cookie Gifts](https://www.trendhunter.com/trends/little-forest-cookie-can.md) - [THC-Infused Cookie Butters](https://www.trendhunter.com/trends/infused-cookie-butter.md) - [Street Art-Style Cookies](https://www.trendhunter.com/trends/cookie-plug.md) - [Munchie-Themed 4/20 Cookies](https://www.trendhunter.com/trends/crunchie-munchie-deluxe.md) - [Hand-Decorated Dog Cookies](https://www.trendhunter.com/trends/woofkies.md) - [Scratch-and-Sniff Canabis Stickers](https://www.trendhunter.com/trends/cannabis-stickers.md) - [Advocate-Themed Cannabis Branding](https://www.trendhunter.com/trends/best-blnz.md)