# Empowering Female Athletic Apparel The Alana Athletica Women's Yoga Gear is Made by and for Women By Michael Hemsworth | Published 2017-04-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/womens-yoga-gear References: [thegadgetflow](http://thegadgetflow.com/portfolio/heat-activated-yoga-pants/) & [kickstarter](https://www.kickstarter.com/projects/1910873090/luxurious-active-wear-made-to-empower-women-abuse) The Alana Athletica women's yoga gear comes as a fashionable and useful lineup of clothing options to workout in and feel as comfortable as possible. Made by and for women, the Alana Athletica line features a flattering construction and has a non-sheer and non-pilling aesthetic that makes it ideal for continuous usage. The fabric used to make Alana Athletica gear features built-in thermochromic technology that will let you know if you're working out hard enough by how it feels. Aside from offering a number of great products for women to wear during their workouts, the Alana Athletica women's yoga gear also gives back to survivors of abuse. This makes Alana Athletica a brand focused on female empowerment in multiple ways for a holistic product women can feel confident about. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 92% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Women-centered Athletic Apparel:** Opportunity to create more fitness wear and accessories that prioritize female comfort and performance needs. - **Integrated Technology in Clothing:** Opportunity to incorporate more technology and smart fabrics into athletic wear for improved functionality and performance. - **Socially-conscious Branding:** Opportunity to create an ethical and empowering brand that gives back to the community and supports social causes. ### Sectors Adopting This - **Athletic Apparel Industry:** Opportunity for athletic apparel brands to incorporate more women-focused designs and technologies. - **Smart Textile Industry:** Opportunity for tech companies to innovate smart fabrics designed specifically for athletic wear and improving athletic performance. - **Social Entrepreneurship:** Opportunity for creating socially responsible businesses that give back to the community, and fund social causes through specific sales. ## Related on Trend Hunter - [High-Performance Workout Apparel](https://www.trendhunter.com/trends/athleta-2.md) - [Elite Female Athlete Clothing](https://www.trendhunter.com/trends/elite-female-athlete.md) - [Performance-Focused Athleisure Wear](https://www.trendhunter.com/trends/dicks-sporting-goods-1.md) - [Athlete-Backed Yoga Gear](https://www.trendhunter.com/trends/corepower-yoga.md) - [Holistic Comfort Yoga Gear](https://www.trendhunter.com/trends/blakely-yoga-edit.md) - [Versatile Activewear Essentials](https://www.trendhunter.com/trends/activewear-essentials.md) - [Tween Athletic Apparel](https://www.trendhunter.com/trends/dragonwing.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Performance Athleisure Collections](https://www.trendhunter.com/trends/calia.md)