# Dynamic Indigo Editorials The True Blue Fashion Story for Women's Wear Daily Embraces the Cool Hue By Jana Pijak | Published 2014-05-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/womens-wear-daily References: [thefashionisto](http://www.thefashionisto.com/bo-develius-sports-cool-blue-looks-wwd/) & [wwd](http://wwd.com) Bo Develius stars in Women's Wear Daily's captivating "True Blue" editorial series. The magazine's fashion editor Alex Badia joins forces with photographer Eli Schmidt for the shoot that embraces a wide variety of blue hues. Setting an effortlessly elegant tone, this editorial highlights a number of winning menswear looks that are hand-picked by Badia himself. The photoshoot features pieces from labels that include BOSS by Hugo Boss and Ben Sherman among others. Model newcomer Bo is dressed in a number of elegant suit sets that vary from deep indigo hues to cool, metallic blue sets. The looks are lensed against a blue backdrop and showcased with both formal and causal pieces that take each ensemble from day to evening in an instant. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 69% | Activity: 54% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Editorial Fashion Photography:** Disruptive innovation opportunity: Develop advanced AI algorithms for automated fashion photography editing. - **Color Trends in Fashion:** Disruptive innovation opportunity: Create sustainable dyes and pigments that achieve vibrant blue hues. - **Menswear Styling:** Disruptive innovation opportunity: Design customizable menswear collections that can transition from casual to formal. ### Industries Being Reshaped - **Fashion Photography:** Disruptive innovation opportunity: Integrate virtual reality technology into fashion photography studios for immersive experiences. - **Textile and Dye Manufacturing:** Disruptive innovation opportunity: Develop eco-friendly methods of dyeing textiles to meet the demand for vibrant blue colors. - **Menswear Fashion:** Disruptive innovation opportunity: Implement smart fabrics and technologies into menswear collections for versatile styling options. ## Related on Trend Hunter - [Blue Tonal Curated Furniture](https://www.trendhunter.com/trends/through-and-through.md) - [Sophisticated Denim Lines](https://www.trendhunter.com/trends/blue-tab.md) - [Timeless Sophisticated Fashion Collections](https://www.trendhunter.com/trends/fallwinter-2025.md) - [Edgy Accessible Collections](https://www.trendhunter.com/trends/the-black-edit.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Collaborative Workwear Tailoring](https://www.trendhunter.com/trends/engineered-garments-x-brooks-brothers.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Ice Blue Outerwear](https://www.trendhunter.com/trends/glacial-collection.md)