# Affordable Women's Supplements D2C Company Rae Wellness Makes Cost-Effective Supplements for Women By Laura McQuarrie | Published 2020-01-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/womens-supplements References: [prnewswire](https://www.prnewswire.com/news-releases/rae-wellness-expands-into-first-national-brick-and-mortar-footprint-300987199.html) & [raewellness.co](https://raewellness.co/) When it comes to enhancing various aspects of one's well-being, the cost of supplements to address different areas of concern can add up quickly but Rae Wellness is passionate about making women's supplements as accessible and affordable as possible. Knowing that women want to support themselves with supplements with beautifying benefits, stress-relieving qualities, energy-boosting properties and more, all of the products sold by the direct-to-consumer company are priced at a flat $14.99. Some of the essentials produced by Rae Wellness include Daily Cleanse capsules, Energy Drops and Vegan Collagen Boost Powder in a variety of flavors. Thanks to an exclusive partnership with Target, Rae Wellness is also making its cost-conscious dietary supplements for women available through brick-and-mortar channels. Image Credit: Rae Wellness ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 58% | Activity: 56% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Affordable Women's Supplements:** Rae Wellness offers cost-effective women's supplements addressing various well-being concerns. - **Direct-to-consumer Supplements:** Rae Wellness leverages direct-to-consumer model to make women's supplements more accessible and affordable. - **Partnerships with Retailers:** Rae Wellness expands distribution through exclusive partnerships with retailers like Target. ### Who This Affects Most - **Health and Wellness:** Rae Wellness disrupts the health and wellness industry by providing affordable women's supplements. - **E-commerce:** Rae Wellness taps into the e-commerce market by adopting a direct-to-consumer approach for women's supplements. - **Retail:** Rae Wellness presents a disruptive innovation opportunity in the retail industry through its partnership with Target to offer affordable women's supplements. ## Related on Trend Hunter - [Comprehensive Women's Supplement Systems](https://www.trendhunter.com/trends/omens-supplement-system.md) - [Sustainable Vegan Supplements](https://www.trendhunter.com/trends/rookie.md) - [Powder Supplements Price Reductions](https://www.trendhunter.com/trends/powder-supplement.md) - [Targeted Women's Wellness Supplements](https://www.trendhunter.com/trends/legendairy-milk.md) - [Women's Wellness Dietary Supplements](https://www.trendhunter.com/trends/natures-bounty.md) - [Aesthetic Wellness Supplements](https://www.trendhunter.com/trends/sakara-supplements.md) - [Probiotic Female-Focused Supplements](https://www.trendhunter.com/trends/hers-wellness-essentials.md) - [Brain-Body Supplements](https://www.trendhunter.com/trends/make-time-wellness.md) - [Mature Women-Focused Supplement Lines](https://www.trendhunter.com/trends/midi-health.md)