# Non-Profit Pastel Sunglasses The 'Dasha for Illesteva' Women's Glasses Donate Profits to Charity By M | Published 2013-06-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/womens-sunglasses References: [thecapitalofcool](http://www.thecapitalofcool.com/illesteva-x-dasha-zhukova/) & [en.colette.fr](http://en.colette.fr/) Elite French sunglasses maker Colette has designed the [retro 'Dasha for Illesteva' shades](https://www.trendhunter.com/trends/vintage-soul-collection) with activism in mind. With the sale of every pair of these girly pastel glasses, a share of the proceeds are donated to a vision-inspired charity. These chic 'Dasha for Illesteva' glasses have seen a [surge in popularity among celebrities](https://www.trendhunter.com/trends/shenseea) and trendsetters around the world. With their creative round, butterfly shape, the Colette glasses are a fresh step away from square-framed sunglasses. Available in a pretty pink and baby blue, the 'Dasha for Illesteva' sunglasses are bright and retro with [three tiny, delicate silver jewels](https://www.trendhunter.com/trends/oakley-x-swarovski) on each corner. Each pair of these glasses is handcrafted in France and when one is purchased, part of the profits are donated to Restoring Vision, a non-profit organization that supplies over one million sunglasses to the less fortunate. Chic and for a good cause, who could turn these chic women's sunglasses down? ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 70% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Activism Sunglasses:** There is a growing trend of sunglasses designed with a charitable purpose, allowing consumers to make a difference with their purchase. - **Retro-shape Eyewear:** Eyewear fashion is moving away from square-framed sunglasses towards more creative and retro-inspired shapes, such as the round butterfly style seen in the 'Dasha for Illesteva' glasses. - **Celebrity-endorsed Accessories:** The popularity of 'Dasha for Illesteva' sunglasses among celebrities and trendsetters signifies a trend of consumers seeking out accessories endorsed by influential figures. ### Where This Applies - **Fashion Accessories:** The fashion accessories industry can capitalize on the trend of sunglasses with a charitable purpose by creating similar products that allow consumers to support causes through their purchases. - **Eyewear:** Eyewear manufacturers and retailers can tap into the growing demand for retro-shape sunglasses, offering more options beyond traditional square-framed styles. - **Charitable Organizations:** Charitable organizations focused on vision-related causes can explore partnerships with fashion brands to create collaborations like the 'Dasha for Illesteva' sunglasses, leveraging the popularity of celebrity endorsements. ## Related on Trend Hunter - [Vintage-Inspired Eyewear Collections](https://www.trendhunter.com/trends/reformation-x-jimmy-fairly.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [Tortoise-Saving Glasses Capsules](https://www.trendhunter.com/trends/save-the-tortoise-collection.md) - [Timeless Statement Frames](https://www.trendhunter.com/trends/frances-valentine-x-caddis-eyewear.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Eco-Friendly Eyewear Collections](https://www.trendhunter.com/trends/material-matters-collection.md) - [Organic Collaboration Sunglasses](https://www.trendhunter.com/trends/armedangels.md) - [Transparent Crystal Sunglasses Frames](https://www.trendhunter.com/trends/the-harwood-20.md) - [Luxe Limited-Edition Sunglasses](https://www.trendhunter.com/trends/rverie-collection.md)