# Female-Centric Skateboarding Sneakers Adidas Launches Pastel-Colored Women’s Skateboarding Shoes By Kalin Ned | Published 2018-07-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/womens-skateboarding-shoes References: [adidas](https://www.adidas.com/us/skateboarding?grid=true&cm_mmc=AdieSEM_Google-_-Skateboarding-B-BMM-1-_-General-X-X-General-_-&ds_kid=43700034430113205&cm_mmca1=US&cm_mmca2=b&ds_agid=58700004167140495&gclid=EAIaIQobChMI0fiuzKKL3AIVFZF-Ch2XNgGyEAAYASAAEgJx8PD_BwE&gclsrc=aw.ds&dclid=CNjDmtqii9wCFczqZAod_jgGUA) adidas Skateboarding debuts a delicate and whimsical pair of women’s skateboarding shoes to honor Pro athlete Nora Vasconcellos. Dubbed the Matchcourt RX Nora, the sneakers boast a [pastel-like violet canvas upper](https://www.trendhunter.com/trends/the-adidas-samba-og) and original artwork. The offering is made to be not only extremely chic but very durable, as well, with suede panel reinforcements in high abrasion areas. Strong protection is ensured through the inclusion of a double-wrapped foxing. In addition, the women’s skateboarding shoes boast an EVA sock liner that contributes to the overall supportive and cushioned construction of the model, as well as a [vulcanized sole for superior grip](https://www.trendhunter.com/trends/parra-and-otw). The [original embroidered floral artwork](https://www.trendhunter.com/trends/cecilie-bahnsen-x-asics-gelterrain-mt) on the heel is indicative of Nora’s preferred aesthetic. With a chic style and adaptive design, the Matchcourt RX will definitely elevate the casual outfit of any skateboarding woman. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 36% | Activity: 37% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Pastel-colored Skateboarding Shoes:** The delicate and whimsical design of pastel-colored skateboarding shoes presents an opportunity for disruptive innovation in the skateboarding footwear industry. - **Female-centric Skateboarding Footwear:** The launch of female-centric skateboarding sneakers by Adidas highlights the growing demand for specialized and stylish footwear for women in the skateboarding industry. - **Adaptive Design in Skateboarding Shoes:** The adaptive design of the Matchcourt RX Nora sneakers, with features like a sock liner and vulcanized sole, showcases the potential for disruptive innovation in developing more supportive and comfortable skateboarding shoes. ### Sectors Adopting This - **Skateboarding Footwear:** The release of the Matchcourt RX Nora sneakers introduces new trends in the skateboarding footwear industry, with a focus on style, durability, and protection. - **Women's Athletic Shoes:** The launch of female-centric skateboarding sneakers addresses the growing need for specialized athletic shoes for women, presenting an opportunity for disruptive innovation in the women's footwear industry. - **Sports Fashion:** The delicate and whimsical design of pastel-colored skateboarding shoes taps into the trend of sports fashion, presenting an opportunity for disruptive innovation in the intersection of fashion and sports industries. ## Related on Trend Hunter - [Bronx-Honoring Skate Shoes](https://www.trendhunter.com/trends/nike-sb-2.md) - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md) - [Floral Tribute Maternal-Inspired Shoes](https://www.trendhunter.com/trends/grandmas-couch-2.md) - [Athletic Shoe Adornments](https://www.trendhunter.com/trends/lace-pearls.md) - [Floral-Accented Textural Sneakers](https://www.trendhunter.com/trends/atmos-pink-and-adidas.md) - [Floral-Accented Lifestyle Sneakers](https://www.trendhunter.com/trends/sakura-sneaker.md) - [Pastel Easter-Ready Sneakers](https://www.trendhunter.com/trends/the-adidas-samba-og.md) - [Summer-Ready Pastel Sneakers](https://www.trendhunter.com/trends/adidas-sneakers-1.md) - [Grandma-Inspired Sneaker Releases](https://www.trendhunter.com/trends/grandmas-couch-2-rivalry-lo.md)