# Multifunctional Women's Vitamins OLLY's The Perfect Women's Multi Tackles Aging, Wellness and More By Jana Pijak | Published 2020-05-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/womens-multi References: [olly](https://www.olly.com/products/perfect-womens-multi) [OLLY's](https://www.trendhunter.com/trends/mellow-menopause) The Perfect Women's Multi is a supplement that combines 18 essential nutrients -- including A, B, C, D and E vitamins along with biotin and folic acid -- in one convenient and [candy-inspired format](https://www.trendhunter.com/trends/adult-multivitamins). Supporting women's overall health, the vitamin boasts a delicious Blissful Berry flavor and aims to help maintain physical and mental energy with B vitamins. The product also supports skin health with its A, C and E vitamins that are also known for their detoxifying properties and anti-aging benefits. Moreover, OLLY's The Perfect Women's Multi supplement also include vitamin D and calcium to help promote bone health, making it the perfect option for women who are busy and on-the-go or those looking to address multiple concerns during a [transitional Perimenopause period](https://www.trendhunter.com/trends/vitabiotics-wellwoman-perimenopause). ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 15% | Activity: 14% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Convenient Supplement Format:** The trend of combining multiple essential nutrients into a single candy-inspired format presents an opportunity for disruptive innovation in the supplement industry. - **Multi-functional Health Benefits:** The trend of offering vitamins that support multiple health needs, such as physical energy, mental well-being, skin health, and bone health, opens up possibilities for disruptive innovation in the wellness industry. - **Targeted Nutritional Support:** The trend of creating specialized vitamin supplements to address specific concerns, such as the Perimenopause period, presents an opportunity for disruptive innovation in the women's health industry. ### Industries Being Reshaped - **Supplement:** The supplement industry can explore disruptive innovation by creating more convenient and enjoyable formats for combining essential nutrients. - **Wellness:** The wellness industry can capitalize on the trend of multi-functional health benefits offered by women's vitamins, promoting overall well-being in a convenient and targeted manner. - **Women's Health:** The women's health industry can innovate by developing specialized vitamin supplements that cater to specific needs, such as addressing concerns during transitional periods like Perimenopause. ## Related on Trend Hunter - [Filler-Free Women's Supplements](https://www.trendhunter.com/trends/needed-womens-multi.md) - [Womanly Wellness Multivitamins](https://www.trendhunter.com/trends/hylands-womens-health.md) - [Thoughtful Women’s Multi-Vitamin Formulas](https://www.trendhunter.com/trends/womens-multivitamin.md) - [Women-Specific Multivitamin Formulations](https://www.trendhunter.com/trends/multivitamin-formulation.md) - [Women-Focused Daily Supplements](https://www.trendhunter.com/trends/her-multi.md) - [Ageing-Friendly Supplements](https://www.trendhunter.com/trends/wellbels-womens-40.md) - [Women's Hormone Health Supplements](https://www.trendhunter.com/trends/daily-love-multivitamin.md) - [Powerful Prenatal Multivitamins](https://www.trendhunter.com/trends/womens-prenatal-multivitamin.md) - [Nutritional Gap Gummy Supplements](https://www.trendhunter.com/trends/lemme-multi-womens-daily-gummies.md)