# Safety-Focused Women's Jewelry Artemis Company Helps Women Feel Safe & Secure in Their Day-to-Day By Kalin Ned | Published 2020-12-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/womens-jewlery-line References: [facebook](https://www.facebook.com/theartemiscompany/) The women's jewelry lines offered by The Artemis Company are not only casually chic but are also functional in a potentially life-saving way. It is no secret that many women and non-binary folks feel unsafe in their city. As urban populations grow, so those the crime rate. As a result, many find it uncomfortable being out when it is dark outside. The Artemis Company is looking to address this with designs that are rooted in [self-defense](https://www.trendhunter.com/trends/empowerment-beauty-kit). This, in turn, gives a sense of independence to consumers everywhere. In addition to its stylish women's jewelry line, The Artemis Company is looking to give back and is working on "a charitable fund that will help support [survivors of rape and sexual assault](https://www.trendhunter.com/trends/olaeda-hopeful-heart-bracelet-for-breast-cancer-awareness) by covering them financially for their medical, counseling and legal needs." Image Credit: Facebook @theartemiscompany ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 95% | Activity: 94% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What's Driving This Trend - **Self-defense Jewelry:** The trend for jewelry that doubles as a self-defense tool is growing, presenting innovation opportunities in material technology, design, and functionality. - **Safety-focused Accessories:** Accessories such as scarves, hats, and bags that prioritize safety features like personal alarms and GPS tracking are becoming popular, creating opportunities for companies to integrate technology and fashion. - **Charitable Business Models:** Businesses that incorporate social responsibility into their core mission, such as The Artemis Company with its charitable fund to support survivors of sexual assault, are gaining traction as consumers seek out values-aligned brands. ### Who This Affects Most - **Fashion and Jewelry:** The fashion and jewelry industry can innovate by incorporating new materials and designs into self-defense products that prioritize safety without sacrificing style. - **Technology and Wearables:** Technology and wearables companies can explore opportunities to integrate safety features like personal alarms and GPS tracking into accessories such as scarves, hats, and bags. - **Non-profit and Charitable Organizations:** Non-profit and charitable organizations can work towards creating innovative business models that prioritize social impact, presenting novel solutions to longstanding social issues. ## Related on Trend Hunter - [Demi-Fine Jewelry Brands](https://www.trendhunter.com/trends/aaria-london.md) - [Women-Empowering Jewelry Collections](https://www.trendhunter.com/trends/womenempowering-jewelry.md) - [Luxurious Safety Bracelets](https://www.trendhunter.com/trends/luxurious-safety-bracelet.md) - [Symbolic Jewelry Collections](https://www.trendhunter.com/trends/protect-collection.md) - [Women-Designed Jewelry](https://www.trendhunter.com/trends/gaillard-jewelry.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Handcrafted Jewelry Brands](https://www.trendhunter.com/trends/pretty-weird.md) - [Durable Handmade Jewelry Capsules](https://www.trendhunter.com/trends/durable-handmade-jewelry.md) - [Elegant Women's Jewelry Lines](https://www.trendhunter.com/trends/womens-jewelry1.md)