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# Color-Centric Fashion Pop-Ups
Ted Baker's Women's Fashion Pop-Up Offers Light and Color Therapy

By Laura McQuarrie | Published 2018-03-29 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/womens-fashion-pop-up
References: [campaignlive](https://www.campaignlive.co.uk/article/ted-baker-creates-pop-up-latest-collection/1460554) & [tedbaker](http://www.tedbaker.com/uk/Edited/Colour-By-Numbers?int_cmpid=_w_content_feature-banner_colour-by-numbers_uk_51)

To show off its Colour by Numbers collection, Ted Baker launched a [women's fashion pop-up](https://www.trendhunter.com/trends/shein-pop-up) in London that pairs apparel with alternative healing modalities.

The new clothing collection can be identified by its [sporty dresses](https://www.trendhunter.com/trends/ted-baker-sport), unstructured tailoring and unconventional use of patterns, making for elegant and sophisticated options for a woman to add to her closet. The physical pop-up space showcases the vibrant garment collection with "translucent opalescent panels" that let the articles speak for themselves.

Every Wednesday that the [five-week pop-up](https://www.trendhunter.com/trends/celines-zhangyuan-popup) is open, Ted Baker will be holding yoga sessions that are enhanced with light and color therapy techniques. As a pop-up that spotlights the power of color, blue will be used intentionally during these sessions to boost productivity.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 44% | Activity: 37% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### What's Driving This Trend

- **Alternative Healing Modalities:** Exploring the intersection of fashion and alternative healing modalities presents opportunities for creating unique experiences and products.
- **Translucent Opalescent Panels:** The use of translucent opalescent panels in pop-up spaces can create immersive and visually captivating environments, enhancing the presentation of products.
- **Light and Color Therapy:** Integrating light and color therapy techniques in wellness experiences opens up possibilities for combining fashion with holistic healing practices.

### Who This Affects Most

- **Fashion:** The fashion industry can explore incorporating alternative healing modalities to offer consumers unique products and experiences.
- **Event Management:** Event management companies can leverage the use of translucent opalescent panels to create visually stunning and immersive environments for various pop-up events.
- **Wellness:** The wellness industry can adopt light and color therapy techniques to enhance their offerings, incorporating fashion elements for a holistic approach to well-being.

## Related on Trend Hunter

- [Sporty Resort Capsules](https://www.trendhunter.com/trends/paper-x-four-seasons.md)
- [Market-Inspired Pop-Ups](https://www.trendhunter.com/trends/la-plaza-johanna-ortiz.md)
- [Immersive Gondola Displays](https://www.trendhunter.com/trends/immersive-makeover.md)
- [Stylish Soda Pop-Ups](https://www.trendhunter.com/trends/poppi-world.md)
- [Personalized Embroidery Pop-Ups](https://www.trendhunter.com/trends/botanical-atelier.md)
- [Gamified Beauty Pop-Ups](https://www.trendhunter.com/trends/the-players-lounge-popup.md)
- [Refined Active Essentials](https://www.trendhunter.com/trends/ted-baker-sport.md)
- [Annual Summer Pop-Ups](https://www.trendhunter.com/trends/lucky-collection.md)
- [Immersive Fashion Pop-Ups](https://www.trendhunter.com/trends/shein-pop-up.md)
