# Oversized Streetwear Lines Champion's Women's Athletic Wear Focuses on Comfortable Silhouettes By Madison Mackay | Published 2018-02-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/womens-athletic-wear References: [hypebae](https://hypebae.com/2018/2/champion-urban-outfitters-logo-hoodie-blush-sweatshirt-blue-t-shirt) & [urbanoutfitters](https://www.urbanoutfitters.com/en-gb/champion-all-collection?department=Women) [Urban Outfitters](https://www.trendhunter.com/trends/futurewise) and Champion teamed up on a new line of oversized women's athletic wear. Staying in line with the brand's classic streetwear style, the line is high-fashion yet comfortable and reliable. Made to be worn around the house, to the gym or paired with a pair of heels on a night out, these new clothes are [versatile and fashionable](https://www.trendhunter.com/trends/activewear-essentials). The line features a gray, orange and blush color scheme throughout, on hoodies, t-shirts, jackets, sweatpants, joggers and long-sleeve shirts. Each piece was made to match and be worn together or added as a statement piece into any wardrobe. This new line of women's athletic wear is available online now starting at $50. Image Credit: Urban Outfitters ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 86% | Activity: 70% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Oversized Women's Athletic Wear:** Disruptive innovation opportunity: Create an oversized women's athletic wear line that breaks the stereotypical skin-tight clothing options aimed at women who work out. - **Streetwear Fashion:** Disruptive innovation opportunity: Combine high fashion and streetwear to create a comfortable yet stylish clothing line that appeals to a wider range of consumers. - **Versatile and Fashionable Clothing:** Disruptive innovation opportunity: Design a clothing line that can be worn to multiple occasions, such as the gym, casual outings, and nights out. ### Where This Applies - **Athletic Wear Industry:** Disruptive innovation opportunity: Introduce a new line of athletic wear that focuses on comfort and wearability rather than a stereotypical workout aesthetic. - **Fashion Industry:** Disruptive innovation opportunity: Create a new fashion line that combines comfort and style, appealing to both streetwear and high-fashion consumers. - **Retail Industry:** Disruptive innovation opportunity: Increase the versatility of products offered by creating clothing that can be worn to multiple occasions, appealing to a wider range of customers. ## Related on Trend Hunter - [Urban Technical Capsules](https://www.trendhunter.com/trends/champion-black-edition-fw25.md) - [Sportswear Retailer Partnerships](https://www.trendhunter.com/trends/target-and-champion.md) - [Spring-Centric Collaborative Cozy Streetwear](https://www.trendhunter.com/trends/academy-series.md) - [Elevated Loungewear Lines](https://www.trendhunter.com/trends/uniqlo-loungewear.md) - [Chic Wintry Athletic Apparel](https://www.trendhunter.com/trends/wintry-athletic-apparel.md) - [Artisinal Athletic Wear](https://www.trendhunter.com/trends/junya-watanabe-x-reigning-champ.md) - [Versatile Sportswear Apparel](https://www.trendhunter.com/trends/reigning-champ-fw24-collection.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Sportswear Capsule Collection](https://www.trendhunter.com/trends/champion-x-undercover.md)