# Magical Store Smocks The Women's Apron Advertises the Fictional Weasley's Wizard Wheezes Joke Shop By Alyson Wyers | Published 2014-07-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/womens-apron References: [thatsnerdalicious](http://www.thatsnerdalicious.com/accessories/weasleys-wizard-wheezes-apron/) & [jordandene](http://www.jordandene.com/etsy-items/weasleys-wizard-wheezes-harry-potter-womens-hostess-apron) This women's apron will certainly appeal to Harry Potter fans. The design is inspired by Fred and George's joke shop Weasleys' Wizard Wheezes. The apron advertises the fictional store located at 93 Diagon Alley, established in 1996. Available from Jordanene (eerily similar to the Weasley twins' best friend Lee Jordan), the one-size women's apron makes an ideal gift for a loveable trouble-maker. The orange and yellow design has flourishes inspired by the graphics featured in the Potter film franchise and have some spelling discrepancies, likely to avoid copyright issues. Made out of 100% cotton, the clothes-protecting apparel is suitable for everyday use. This makes it perfect for any activity in the kitchen from hostessing duty to brewing up a messy potion. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 21% | Activity: 22% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Why This Trend Is Growing - **Fandom-inspired Apparel:** Opportunities for companies to create apparel items that cater to fandoms and pop culture references. - **Nostalgia Marketing:** Opportunities for companies to leverage nostalgia and childhood memories as a marketing tool. - **Alternative Spelling:** Opportunities for companies to create products with alternative spellings to avoid copyright issues. ### Industries Being Reshaped - **Apparel Retail:** Companies can create and market fun and creative apparel items to cater to fandoms and pop culture references. - **Marketing & Advertising:** Companies can leverage nostalgia and childhood memories in their marketing campaigns to create brand loyalty and increase sales. - **Intellectual Property Law:** Lawyers and legal teams can explore the use of alternative spellings as a strategy to avoid copyright infringement. ## Related on Trend Hunter - [Wizardly Cookware Collections](https://www.trendhunter.com/trends/harry-potter-le-creuset.md) - [Whimsical World-Inspired Cookbooks](https://www.trendhunter.com/trends/wizarding-world-cookbook.md) - [Wizard-Themed Apparel Lines](https://www.trendhunter.com/trends/puma-6.md) - [Wizard-Themed Lifestyle Collections](https://www.trendhunter.com/trends/miniso-x-harry-potter.md) - [Magical Cafe Pop-Ups](https://www.trendhunter.com/trends/harry-potter-x-coffee-mate-honeydukes-cafe.md) - [Whimsical World-Inspired Collections](https://www.trendhunter.com/trends/harry-potter-collection-2.md) - [Wizardly Cafe Merch Collections](https://www.trendhunter.com/trends/starbucks-korea-x-harry-potter.md) - [Enchanting Wizard-Themed Cafés](https://www.trendhunter.com/trends/harry-potter-cafe.md) - [Fantastical-Inspired Body Washes](https://www.trendhunter.com/trends/harry-potter-body-wash.md)