# Hidden Emotional Abuse Ads This Women's Aid Campaign Shows the Sinister Nature of Emotional Abuse By Riley von Niessen | Published 2017-01-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/womens-aid References: [adweek](http://www.adweek.com/adfreak/emotional-abuse-hiding-these-clever-ads-say-different-things-different-angles-175276) & [womensaid.org.uk](https://www.womensaid.org.uk/) Women's Aid, an organization that's based out of England, followed up its 2015 campaign which considered the effects of [physical abuse](https://www.trendhunter.com/trends/aid-to-cart) with another that shows those of emotional abuse. At a distance, the posters state what seems to be loving comments from a partner. When one approaches, the words change to reveal manipulative insults, which have the intention of lowering the self-esteem of those on the receiving end to trap them into an [unhealthy relationship](https://www.trendhunter.com/trends/this-is-not-a-home). With this campaign, Women's Aid shows how difficult emotional abuse can be to spot, but drives that picking up the signs is incredibly important in preventing it from happening to a friend or family member. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 77% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Emotional Abuse Awareness:** Creating campaigns that bring awareness to the hidden signs and effects of emotional abuse. - **Visual Storytelling:** Utilizing visual elements to convey powerful messages and engage viewers in a deeper level of understanding. - **Targeted Messaging:** Crafting advertisements that initially appear positive but reveal a darker truth upon closer inspection. ### Sectors Adopting This - **Domestic Violence Prevention:** Developing innovative strategies and resources to identify and address emotional abuse in intimate relationships. - **Advertising and Marketing:** Exploring new ways to create impactful and thought-provoking campaigns that break through the clutter and resonate with audiences. - **Mental Health and Wellness:** Leveraging technology and psychological insights to support individuals who have experienced emotional abuse and help them on their healing journey. ## Related on Trend Hunter - [Educational Valentine's Campaigns](https://www.trendhunter.com/trends/language-of-love.md) - [Soccer Match Women's Aid Ads](https://www.trendhunter.com/trends/womens-aid-campaign.md) - [Anti-Domestic-Violence Campaigns](https://www.trendhunter.com/trends/neighbours-friends-and-family.md) - [Perpetrator-Targeted Domestic Abuse Ads](https://www.trendhunter.com/trends/domestic-abuse-prevention-ad.md) - [Female Empowerment Campaigns](https://www.trendhunter.com/trends/enough.md) - [Anti-Gender Violence Campaigns](https://www.trendhunter.com/trends/antigender-violence-campaign.md) - [Empowering Skincare Campaigns](https://www.trendhunter.com/trends/skincare-campaign-1.md) - [Bread Bag Awareness Campaigns](https://www.trendhunter.com/trends/tellthewholestory-campaign.md) - [Gender-Based Violence Awareness Films](https://www.trendhunter.com/trends/my-friend-max-hate.md)