# Ultra-Versatile Activewear Collections KITH's Women's Activewear is Chic and Performance-Driven By Kalin Ned | Published 2018-05-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/womens-activewear References: [highsnobiety](https://www.highsnobiety.com/p/kith-women-activewear-ss18/#slide-4) & [kith](https://kith.com/pages/women) KITH's [women's activewear collection](https://www.trendhunter.com/trends/legendary-capsule-collection) is in its second season of rotation and for Spring/Summer 2018, the brand has definitely reached a good balance between fashion-forward fits and high-performing fabrics. With confidence-boosting pieces, the collection features garments that are gym-ready but can also effortlessly translate themselves into a [streetwear context](https://www.trendhunter.com/trends/staud-sport-1). The women's activewear capsule for Spring/Summer 2018 boasts pieces that are adaptable toward activity, breathable and supportive. KITH highlights its Milly and Janet [sports bras](https://www.trendhunter.com/trends/workout-ready-sports-bra) that feature adjustable and removable straps. The label also offers highly breathable and moisture-wicking tights that include a cooling technology, a comfort-inducing KITH-branded waistband, as well as a side pocket. The KITH Spring/Summer 2018 collection of women's activewear is sure to bring comfort and confidence to the modern, active woman. Photo Credits: [Vanessa Granda](http://www.vanessagranda.com/) ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 79% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Fashion-forward Activewear:** Opportunity for clothing brands to balance fashion and performance in activewear collections, targeting modern active women - **Adaptable Athleticwear:** A demand for versatile athletic clothing that can be worn both for fitness and lifestyle purposes, inspiring new product lines - **Breathable and Moisture-wicking Materials:** Innovative materials that keep the body cool and dry during physical activity are becoming more popular in sportswear, opening opportunities for fabric developers ### Where This Applies - **Sportswear and Athletic Apparel:** Clothing and apparel brands have the opportunity to innovate combining function and fashion for versatile, high performance activewear collections - **Fashion and Clothing:** The trend towards activewear collections which can be used in both fitness and everyday life offers opportunities for creative fashion and apparel lines - **Textile and Fabric Production:** Advances in innovative materials and textile manufacturing technologies that help regulate temperature and absorb sweat present opportunities in the textile industry to meet the growing demand for high-performing athletic apparel ## Related on Trend Hunter - [High-Performance Spring Activewear](https://www.trendhunter.com/trends/spring-activewear.md) - [Fitness Expert Clothing Collections](https://www.trendhunter.com/trends/katherine-mason-for-kinesis.md) - [Versatile Activewear Essentials](https://www.trendhunter.com/trends/activewear-essentials.md) - [High-Performance Workout Apparel](https://www.trendhunter.com/trends/athleta-2.md) - [Earthy Athleisure Clothing Collections](https://www.trendhunter.com/trends/red-run-active.md) - [Thoughtfully Designed Activewear Lines](https://www.trendhunter.com/trends/motion-collections.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md)