# Whimsical Women-Owned Cannabis Brands Sweedies Recently Launched on the Market with Mood Rings By Kalin Ned | Published 2023-10-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/womenowned-cannabis-brand References: [getsweedies](https://getsweedies.com/)  The category of women-owned cannabis brands is expanding with the recent launch of Sweedies. Founded by Olivia Sheehan and Rachel Richman, the company debuted with its flagship product, offered in whimsical packaging, called [Mood Rings](https://www.trendhunter.com/trends/the-mood-booster). The brand has set out to fill a gap in the cannabis market that caters to women and offers controlled, predictable, and [indulgent edibles](https://www.trendhunter.com/trends/bettys-caramelt-away). Mood Rings is a refined sugar-free, [low-calorie](https://www.trendhunter.com/trends/diet-root-beer-thc-drink), and fast-acting edible. The packaging features Gen-Z aesthetics and psychedelic-inspired designs, distinguishing it from the predominantly hyper-masculine cannabis brands. The women-owned cannabis brand is addressing the growing female market and appealing to new users looking for edible options. You can purchase Sweedies products in California through various channels, including online platforms and physical cannabis dispensaries. Image Credit: Sweedies ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 66% | Activity: 73% | Freshness: 18% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Expanding Women-owned Cannabis Brands:** Sweedies is part of the expanding category of women-owned cannabis brands, offering a unique product targeted towards women and filling a gap in the market. - **Whimsical Packaging:** Sweedies' Mood Rings stands out from other cannabis brands with its whimsical packaging featuring Gen-Z aesthetics and psychedelic-inspired designs, appealing to a new generation of cannabis users. - **Catering to the Female Market:** Sweedies is addressing the growing female market by offering controlled, predictable, and indulgent edibles, catering to the needs and preferences of women consumers. ### Industries Being Reshaped - **Cannabis Industry:** Women-owned cannabis brands like Sweedies are disrupting the industry with unique products and marketing strategies aimed at capturing the female market. - **Packaging Industry:** The whimsical packaging of Sweedies' Mood Rings is disrupting the packaging industry by challenging the hyper-masculine aesthetics typically associated with cannabis products. - **Food and Beverage Industry:** Sweedies' low-calorie and refined sugar-free edible, Mood Rings, presents a disruptive innovation opportunity in the food and beverage industry by targeting health-conscious consumers seeking alternative indulgent options. ## Related on Trend Hunter - [Sour Collaboration Cannabis Gummies](https://www.trendhunter.com/trends/flower-by-edie-parker-seedies.md) - [Weed-Centric Women’s Campaigns](https://www.trendhunter.com/trends/women-of-weed.md) - [Women-Targeted Cannabis Retreats](https://www.trendhunter.com/trends/cannabis-retreat.md) - [Mood-Based Terpene-Rich Cannabis Lines](https://www.trendhunter.com/trends/moods-cannabis.md) - [Female-Focused CBD Drinks](https://www.trendhunter.com/trends/harmonic-woman-cbd.md) - [Reach-Expanding Cannabis Partnerships](https://www.trendhunter.com/trends/flower-by-edie-parker1.md) - [Next-Gen Cannabis Gummies](https://www.trendhunter.com/trends/the-bettering-company.md) - [Affordable Cannabis Brands](https://www.trendhunter.com/trends/affordable-cannabis-brand.md) - [Intimacy-Supporting Cannabis Gummies](https://www.trendhunter.com/trends/intimacy-cannabis-gummy.md)