# Women-Only Social Club Collections The Wing's Brooklyn Location Features a Retail Store By Ell Smith | Published 2018-03-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/womenonly-social-club References: [psfk](https://www.psfk.com/2018/03/the-wing-retail-store-branded-products.html) & [shop.the-wing](https://shop.the-wing.com/) The Wing, a [women-only social club](https://www.trendhunter.com/trends/milk-money) based in New York City quickly expanded after opening it's first location in 2016 and now, the club's Brooklyn location features a retail store that sells branded products. Notebooks, pencils, T-shirts and other accessories are among some of the offerings the store retails, all of which feature [messages of female empowerment](https://www.trendhunter.com/trends/womenempowering-jewelry). While The Wing is [members-only](https://www.trendhunter.com/trends/nylon-membership), this store is open to the public, and hopes to promote feminism while creating brand awareness. Standouts from the line include a navy shirt that reads 'Boys Beware' or a series of colorful pins that boast 'Women's Day All Day Everyday.' The Wing's collection is available both in-store and online. Image Credit: The Wing ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 6% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Female Empowerment Merchandise:** The presence of a retail store selling branded products promoting female empowerment at The Wing's Brooklyn location highlights the trend of offering merchandise that empowers women. - **Members-only Social Clubs:** The expansion of The Wing, a women-only social club, showcases the trend of exclusive membership-based social clubs catering specifically to women. - **Promoting Feminism Through Branding:** The Wing's retail store's focus on promoting feminism and creating brand awareness demonstrates the trend of aligning brand messaging with social causes. ### Industries Being Reshaped - **Fashion Retail:** Fashion retail businesses can explore the opportunity of offering merchandise that emphasizes female empowerment and aligns with social causes, following the success of The Wing's retail store. - **Social Club Management:** The growth of women-only social clubs, exemplified by The Wing, presents an opportunity for entrepreneurs to explore the management and development of similar membership-based social clubs for women. - **Online Retail:** Online retailers can learn from The Wing's online availability of their collection, indicating the opportunity for online retailers to offer merchandise that promotes feminist messaging and female empowerment. ## Related on Trend Hunter - [Experiential Social Clubs](https://www.trendhunter.com/trends/good-stuff-social-club.md) - [Drop-In Wellness Solutions](https://www.trendhunter.com/trends/beyond-yoga.md) - [Digital Community-Branded Product Lines](https://www.trendhunter.com/trends/girl-math-gang.md) - [Limited-Edition Film-Inspired Apparel](https://www.trendhunter.com/trends/wicked-collection.md) - [Community-First NYC Flagships](https://www.trendhunter.com/trends/telfars-nyc-flagship.md) - [Experiential Intimates Spaces](https://www.trendhunter.com/trends/knix-opens-immersive-retail.md) - [Modern Bookworm-Inspired Capsules](https://www.trendhunter.com/trends/book-club-collection.md) - [Female-Focused Toronto Networks](https://www.trendhunter.com/trends/monday-girl-social-club.md) - [NYC-Based Apparel Stores](https://www.trendhunter.com/trends/aviator-nation.md)