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# Supportive Women-in-Design Initiatives
Jessica Walsh's Ladies Wine & Design Empowers the Community

By Kalin Ned | Published 2018-05-18 | Special
Source: Trend Hunter, https://www.trendhunter.com/trends/womenindesign-initiative
References: [ladieswinedesign](https://ladieswinedesign.com)

Creative Jessica Walsh launches a Women-in-Design initiative that advocates for a more diverse and inclusive representation of female workers and freelancers within the specific field. Simultaneously, the empowering organization is geared toward strengthening and fostering a [meaningful and worthwhile connection between women](https://www.trendhunter.com/trends/the-gettysburg-salon) that is free from competition.

Ladies, Wine & Design recognizes the small percentage of [creative directors that are women](https://www.trendhunter.com/trends/computer-science-is-everything) and sets out to change this, whilst reshaping the way participants interact and approach one another through a series of constructive workshop, mentorship circles, portfolio reviews and meet-ups.

So far, the Women-in-Design initiative has proven to be largely successful, as its span grew to over 180 cities in less than two years of functioning.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 51% | Activity: 65% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Job Trends](https://www.trendhunter.com/jobtrends)

## Key Themes

### Key Themes Behind This Trend

- **Empowering Women-in-design:** Opportunity for businesses to create workshops, mentorship circles and portfolio reviews that empower women within the field of design.
- **Community Building:** Trend of creating diverse and inclusive communities, free from competition for women to connect and support each other in their professional pursuits.
- **Diversity and Inclusion:** Growing trend that advocates for better representation, inclusion and diversity within the design industry to foster creativity and innovation.

### Where This Applies

- **Design:** Design companies and agencies can create more opportunities for fostering diversity and inclusion within the industry.
- **Education:** Academic institutions can incorporate workshops and mentorship programs that empower women in the design field.
- **Non-profit and Community Organizations:** Non-profits can create community building programs that provide support and networking opportunities to women in design who may not have access to such resources.

## Related on Trend Hunter

- [Empowering Women Design Awards](https://www.trendhunter.com/trends/women-in-design-award.md)
- [Women-Focused Cigar Campaigns](https://www.trendhunter.com/trends/ladies-love-cigars.md)
- [Creative Networking Tools](https://www.trendhunter.com/trends/designer-hikes.md)
- [Creative Career Networks](https://www.trendhunter.com/trends/designwhiz-v2.md)
- [Community-Building Wine Platforms](https://www.trendhunter.com/trends/curious-vines.md)
- [Female Chef Delivery Platforms](https://www.trendhunter.com/trends/made-by-women.md)
- [International Women’s Day Events](https://www.trendhunter.com/trends/womencentric-celebrations.md)
- [Rebranded Women-Focused Organizations](https://www.trendhunter.com/trends/success-starts-now.md)
- [Empowerment-Focused Holiday Campaigns](https://www.trendhunter.com/trends/olivela.md)
