# Women-Focused Protein Supplements Tranont Expands Its Protein Range with Clear By Kalin Ned | Published 2025-04-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/womenfocused-protein-supplement References: [bevnet](https://www.bevnet.com/pr/2025/04/01/tranont-launches-clear-a-refreshing-twist-on-an-everyday-allday-protein-supplement-for-women) & [tranont](https://www.tranont.com/)  Tranont has introduced a special women-focused protein supplement called 'Clear.' The innovative product delivers a lighter alternative to traditional thick, milky shakes. Tranont's 'Clear' is marketed as an all-day protein solution. The formulation distinguishes itself from its competitors on the market with its [refreshing, juice-like consistency](https://www.trendhunter.com/trends/clear-whey-protein). It delivers 20 grams of fast-absorbing [hydrolyzed whey isolate](https://www.trendhunter.com/trends/ascent-clear-whey-protein-isolate) per serving. The product also boasts 50 mg of L-theanine, contributing calming effects to the experience. The offering contains only 90 calories. It is also sugar-free and gluten-free. The brand makes its women-focused protein supplement available in two varieties — the caffeine-free 'Clear' and 'Clear+', which boasts 120 mg of natural caffeine from green tea extract. Tranont's product caters to active women, keto dieters, and those prioritizing convenient nutrition without digestive discomfort. Image Credit: Tranont ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 65% | Activity: 67% | Freshness: 37% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Juice-like Protein Beverages:** The shift towards juice-like protein beverages represents a departure from traditional creamy shakes, offering a refreshing alternative that appeals to health-conscious consumers. - **Customized Nutrition Solutions:** Products like Tranont's 'Clear' highlight the trend towards nutrition solutions tailored specifically for women, addressing unique dietary preferences and lifestyle needs. - **Functional Beverages with Calming Additives:** Integrating calming additives such as L-theanine into protein supplements taps into the growing demand for functional beverages that offer mental wellness benefits. ### Who This Affects Most - **Nutritional Supplements:** The emergence of products like 'Clear' is pushing the nutritional supplements industry towards innovative, gender-specific formulations that meet diverse consumer needs. - **Functional Beverage Industry:** The functional beverage industry is seeing innovation through the incorporation of multipurpose ingredients that target both physical and mental well-being. - **Women's Health and Wellness:** The women's health and wellness industry is experiencing growth with the introduction of specialized protein supplements that cater to women’s distinct dietary and lifestyle demands. ## Related on Trend Hunter - [Lightly Flavored Protein Supplements](https://www.trendhunter.com/trends/myprotein-clear-whey-splash-of.md) - [Clear Collagen-Boosted Protein Supplements](https://www.trendhunter.com/trends/bloom-nutrition-clear-protein.md) - [Refreshingly Fruity Protein Supplements](https://www.trendhunter.com/trends/clear-whey-protein-isolate.md) - [Multi-Benefit Protein Beverages](https://www.trendhunter.com/trends/clear-protein-refreshers.md) - [Replenishing Protein Drinks](https://www.trendhunter.com/trends/clear-protein-by-arrae.md) - [Clear Protein Powders](https://www.trendhunter.com/trends/clear-protein-powder.md) - [Juicy Refreshing Protein Powders](https://www.trendhunter.com/trends/clear-whey-protein-powder.md) - [Protein-Packed Energy Drinks](https://www.trendhunter.com/trends/clear-protein-energy.md) - [Refreshing Canned Protein Beverages](https://www.trendhunter.com/trends/clear-protein-water.md)