# Gender-Specific Business Tools Womenetics is a Media Platform Looking to Increase Women's Success By Tiana Reid | Published 2013-01-11 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/womenetics References: [facebook](https://www.facebook.com/womenetics) & [womenetics](http://womenetics.com/) Womenetics is an organization that supports women entrepreneurs through a media platform. The website offers various self-empowerment tools, lifestyle features and philanthropy information so that women can make the most out of their business careers. One of the big events in this certified B Corporation's calendar is the annual POW! Awards: Honoring Purposeful Women, which will be held in March and April in Chicago, Illinois and Atlanta, Georgia respectively. In this way, Womenetics is more than simply a website but a network in which women entrepreneurs can connect with each other and innovate together to create a more socially responsible business world -- and world more generally. The Atlanta-based organization has been certified as a B Corp since December 2011. **Contact Information** Womenetics [website](http://womenetics.com/) Womenetics on [Facebook](https://www.facebook.com/womenetics) Womenetics on [Twitter](https://twitter.com/womenetics) Womenetics on [LinkedIn](http://www.linkedin.com/groups/Womenetics-2412734?gid=2412734&trk=myg_ugrp_ovr) Womenetics on [Tumblr](http://womenetics.tumblr.com/) ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 35% | Activity: 22% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Women Entrepreneurs:** Disruptive innovation opportunity: Develop gender-specific resources and support systems tailored to the needs of women entrepreneurs. - **Socially Responsible Business:** Disruptive innovation opportunity: Explore ways to integrate social responsibility into business models and promote ethical practices. - **Networking for Women:** Disruptive innovation opportunity: Create innovative platforms and events that facilitate networking and collaboration among women entrepreneurs. ### Who This Affects Most - **Media and Entertainment:** Disruptive innovation opportunity: Create media platforms and content that empower and support women in business. - **Technology:** Disruptive innovation opportunity: Develop tech solutions and products that address the specific needs and challenges faced by women entrepreneurs. - **Non-profit and Philanthropy:** Disruptive innovation opportunity: Drive social impact by supporting and funding initiatives that empower and uplift women entrepreneurs. ## Related on Trend Hunter - [Global Inclusive Retail Initaitives](https://www.trendhunter.com/trends/women-led-wednesday.md) - [Corporate Connection Platforms](https://www.trendhunter.com/trends/her-workplace.md) - [Workplace Review Platforms](https://www.trendhunter.com/trends/womality.md) - [Female Athlete-Focused Development Platforms](https://www.trendhunter.com/trends/professional-development-platform.md) - [Empowering Menopause Platforms](https://www.trendhunter.com/trends/elektra-health.md) - [Women-Focused Wellness Communities](https://www.trendhunter.com/trends/genwell.md) - [Empowering Women Entrepreneur Programs](https://www.trendhunter.com/trends/women-entrepreneur.md) - [Female Wellness Platforms](https://www.trendhunter.com/trends/empowerrf.md) - [Women-Focused Sports Stores](https://www.trendhunter.com/trends/the-womens-sports-store.md)