# Female Tennis Spreads The NY Times 'Women Who Hit Hard' Pictures are Sweaty and Passionate By Allison Love | Published 2010-08-30 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/women-who-hit-hard References: [notcot.org](http://www.notcot.org/post/33800) & [nytimes](http://www.nytimes.com/interactive/2010/08/29/magazine/tennis-hard-hitters.html?ref=magazine) The 'Women Who Hit Hard' photo shoot in the NY Times is filled with amazing pictures of [tennis greats](https://www.trendhunter.com/trends/venus-williams-doll). These women are passionate and powerful, especially when it comes to the [sport of tennis](https://www.trendhunter.com/trends/the-lalo-clubhouse). The images by Dewey Nicks are incredibly done, capturing the essence of the sport and the drive and love that these women have towards it. Tennis is an amazingly athletic sport and it's nice to see women represented as legitimate and hard working athletes. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 85% | Activity: 67% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Women in Sports:** Capturing the essence of powerful women in sports could inspire the next generation of female athletes to push the boundaries and make names for themselves. - **Athletic Empowerment:** Empowering women to take up more sports - especially those that have been traditionally male-dominated - could usher in wave of new athletic voices, creating new leaders and ambassadors. - **Photography and Sports:** The art of capturing athletic beauty can blend sports and photography, adding incredibly artistic and creative interpretations of athleticism and sports. ### Sectors Adopting This - **Sports:** Creating more spaces, opportunities, and resources for women to excel in various sports is a perfect opportunity for various companies to support female talent and push the industry forward. - **Photography:** Partnering with different sports organizations to create new, compelling photographic essays and shoots can catapult both sports and photography to new heights of artistic and athletic expression. - **Mental and Physical Wellness:** Enabling more women to access sports can make an enormous impact on their overall mental and physical well-being, carving a new frontier for health and wellness companies. ## Related on Trend Hunter - [Eye-Catching Modern Tennis Collections](https://www.trendhunter.com/trends/modern-tennis-collection.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Honest Female Athlete Campaigns](https://www.trendhunter.com/trends/hillberg-berk1.md) - [Performance-Driven Tennis Lines](https://www.trendhunter.com/trends/feel-the-heat1.md) - [Fashion-Forward Tennis Sweaters](https://www.trendhunter.com/trends/modern-activewear.md) - [Tennis-Ready Apparel Ranges](https://www.trendhunter.com/trends/ss25-tennis-collection.md) - [Athlete-Backed Menstruation Campaigns](https://www.trendhunter.com/trends/sportyourperiod.md) - [Women-Only Tennis Shoes](https://www.trendhunter.com/trends/the-intrigue.md) - [Empowering Female Athlete Campaigns](https://www.trendhunter.com/trends/dove-and-sports-illustrated.md)