# Fantastic Femmetographers Alice Hawkins is a Master of Provocative Photography By Rafael Srur Guarilha | Published 2009-02-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/women-shots-it-better-alice-hawkins-photography References: [cyanatrendland](http://cyanatrendland.com/2009/02/09/alice-hawkins/) & [alicehawkins](http://www.alicehawkins.com/) Alice Hawkins is responsible for Maggie Gyllenhaal’s [sexy Agent Provocateur ads](https://www.trendhunter.com/trends/zhilyova). She’s only 28 years old and has already worked with all the major models such as Gisele Bündchen and rock stars like Marilyn Manson. She also works for big-time magazines like ID, Harper’s Bazaar and Arena. Alice Hawkins is a rock and roll photographer who “looks like Dolly Parton and likes to hang out with gangsters, showgirls and [topless models](https://www.trendhunter.com/trends/toy-stories),” as she says. **Implications** - [Sex appeal](https://www.trendhunter.com/trends/mwcurated) is a way to instantly make a product more appealing. Modern consumers are looking for items that contain an aspect of sensuality in order to explore different sides of themselves. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 96% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Sensuality Marketing:** Utilizing sex appeal to instantly enhance product attractiveness. - **Rock and Roll Photography:** Capturing the edgy aesthetic of rock culture through photography. - **Provacative Advertising:** Creating compelling and daring ads that push boundaries. ### Industries Being Reshaped - **Fashion:** Incorporating sensuality marketing to boost sales and brand image in the fashion industry. - **Entertainment:** Using rock and roll photography to convey the rebellious and edgy nature of entertainment products. - **Advertising:** Adopting provocative advertising techniques to capture audience attention and create memorable campaigns. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Sexuality-Exploring Artful Exhibitions](https://www.trendhunter.com/trends/rude-arts-club.md) - [AI-Powered Smartphone Cameras](https://www.trendhunter.com/trends/alice-camera.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)