# Concealed Contemporary Couture An In-Depth Look into Women's Fashion156 Issue 37 By Kamal Musharbash | Published 2011-02-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/women-s-fashion156-issue-37 References: [fashion156](http://www.fashion156.com/womensfashion.php?issue=37) & [londonfashionweek](http://www.londonfashionweek.co.uk/) Masks, embellishments and sensational footwear make the women's Fashion156 issue 37 editorials so exclusive, they're on a fashion genre of their own. The latest issue celebrates all that is [contemporary](https://www.trendhunter.com/trends/day-3-capsule-2) and [avant-garde](https://www.trendhunter.com/trends/brucolic) with its melange of medieval meets modernity. Dressed in Maria Francesca Pepe, Masha Ma and Alice Palmer, whom are key players in London Fashion Week, these women rock the shoot in an industrial surrounding where their fashions can be highlighted against the grittiness of the walls. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 77% | Activity: 45% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Concealed Fashion:** Opportunities for innovative designs that incorporate masks and concealment into contemporary couture are rising. - **Avant-garde Footwear:** There is a growing market for sensational footwear that pushes the boundaries of fashion and blends medieval and modern influences. - **Industrial Fashion Shoots:** Fashion brands can explore the aesthetic appeal of shooting editorials in gritty industrial settings to create a striking contrast. ### Where This Applies - **Fashion Design:** Designers in the fashion industry can leverage concealed fashion trends to create unique and innovative collections. - **Footwear:** Footwear companies can capitalize on the demand for avant-garde footwear that combines historical and contemporary elements. - **Photography:** Photographers and fashion brands can collaborate to create visually captivating industrial fashion shoots. ## Related on Trend Hunter - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Transitional Wardrobe Range](https://www.trendhunter.com/trends/mm6-maison-margiela-prefall.md)