# Female Guards at the Winsor Castle By Juan Carlos Bonilla | Published 2007-04-04 | World Source: Trend Hunter, https://www.trendhunter.com/trends/women-is-incorporated-to-the-guard-of-winsords-castle-the-new-royal-trend References: [eluniversal.mx](http://www.eluniversal.com.mx/notas/416324.html) These days, women have advanced to almost all non-traditional roles, so it should come as no surprise that there are five women in the female guard at the [Windsor Arms](https://www.trendhunter.com/trends/occasiondriven-apparel). The surprise is that it just happened for the first time in 900 years. In the end, everything changes even the most traditional activities in [British Royal Monarchy](https://www.trendhunter.com/trends/british-airways). **Implications** - No organization or business can resist the inevitable march of the human condition, and the longer they resist [equality and emerging social advancements](https://www.trendhunter.com/trends/corporate-diversity-strategies), the longer they risk suffering the stigma of poor PR. When it comes to earning the respect and admiration of the general public and the average consumer, there is never an advantage to resisting social advancement. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 1% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [World News](https://www.trendhunter.com/worldnews) ## Key Themes ### What Makes This Trend Stand Out - **Gender Equality in Traditional Roles:** There is a growing trend of women entering traditionally male-dominated roles, providing opportunities for disruptive innovation in industries like security, defense, and law enforcement. - **Evolution of Traditional Institutions:** The historic inclusion of female guards at Windsor Castle highlights the need for traditional institutions to adapt to changing societal norms, presenting potential disruptive innovation opportunities in sectors such as heritage preservation and tourism. - **Social Progress and Public Perception:** Businesses that embrace social advancement and promote equality can benefit from positive public perception, indicating the potential for disruptive innovation in sectors where reputation and brand image are important. ### Sectors Adopting This - **Security:** The inclusion of female guards at Windsor Castle leads to potential disruptive innovation opportunities in the security industry, such as developing gender-responsive security protocols and technologies. - **Defense:** The evolution of gender roles in traditionally male-dominated fields like defense presents opportunities for disruptive innovation in defense strategies and equipment designed to be more inclusive and diverse. - **Tourism:** The historic change at Windsor Castle can inspire disruptive innovation in the tourism industry, with the development of unique experiences centered around gender equality and historical landmarks. ## Related on Trend Hunter - [Occasion-Driven Apparel Retailers](https://www.trendhunter.com/trends/occasiondriven-apparel.md) - [Women Leader-Honouring Initiatives](https://www.trendhunter.com/trends/women-leaders.md) - [Changemaker Automotive Campaigns](https://www.trendhunter.com/trends/ford-explorer-mens-only-edition.md) - [Curated Womens Watch Lineups](https://www.trendhunter.com/trends/chteau-divoire.md) - [Gender Equality Wine Collections](https://www.trendhunter.com/trends/disrupt-now-collection.md) - [All-Female Chocolate Packagings](https://www.trendhunter.com/trends/mms-packaging.md) - [Wearable Rugby Reports](https://www.trendhunter.com/trends/wearable-report.md) - [Women-Empowering Hotel Group Initiatives](https://www.trendhunter.com/trends/radisson-hotel-group.md) - [Female-Led Nightlife Experiences](https://www.trendhunter.com/trends/nightcap.md)