<!-- canonical: https://www.trendhunter.com/trends/women-in-power-campaign -->
<!-- robots: noindex -->

# Bold Sustainably Made Athleticwear
adidas' Women In Power Campaign Was Designed with Jordan Moss

By Riley von Niessen | Published 2021-02-01 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/women-in-power-campaign
References: [adidas](https://www.adidas.com/us/women_in_power) & [jordanemoss](https://www.jordanemoss.com/)

[adidas](https://www.trendhunter.com/trends/sports-statues) has unveiled a new line of sportswear for women as a part of its Women In Power Campaign, which spotlights unique patterns and colorways that elevate its classic leggings, sports bras, sweats, and footwear.

To design the different pieces, adidas joined forces with [Jordan Moss](https://www.trendhunter.com/trends/pointe-hyper-royal), an emerging artist from Brooklyn that's known for her trippy graphic artwork that's full of color. As a result of this collaboration, the sportswear pieces that make up the Women In Power Campaign are accented with vivid colorways and prints that take inspiration from nature. In line with the nature-inspired themes presented on the apparel, adidas designed a selection of pieces using a high-performance [recycled material](https://www.trendhunter.com/trends/craft-sportswear) called PRIMEBLUE, which is made using Parley ocean plastic.

Image Credit: adidas

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 49% | Activity: 25% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Nature-inspired Athleticwear:** Designing sportswear that pays homage to nature and the environment will appeal to eco-conscious consumers.
- **Collaborative Artistic Designs:** Collaborating with up-and-coming artists like Jordan Moss can lead to bold and eye-catching designs that set a brand apart.
- **Sustainable Materials in Athleticwear:** Utilizing recycled materials like Parley ocean plastic can help brands appeal to environmentally conscious consumers and reduce waste.

### Industries Being Reshaped

- **Athletic Apparel:** With so many consumers interested in health and wellness, innovative designs and sustainable materials for athletic apparel can lead to increased sales.
- **Art and Culture:** There is an untapped opportunity for athletic brands to collaborate with emerging artists to create bold and unique designs that cater to a younger and artistic crowd.
- **Sustainability:** As more consumers become environmentally conscious, there is a greater expectation for companies to create products using sustainable materials that reduce waste and are good for the planet.

## Related on Trend Hunter

- [3D-Scanned Sports Statues](https://www.trendhunter.com/trends/sports-statues.md)
- [Sustainable Sports Essentials](https://www.trendhunter.com/trends/workout-ready-sports-bra.md)
- [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md)
- [High-Performance Recycled Polyester Leggings](https://www.trendhunter.com/trends/id-train-colorblock-leggings.md)
- [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md)
- [Female-Focused Sports Initiatives](https://www.trendhunter.com/trends/led-basketball-court.md)
- [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md)
- [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md)
- [Versatile Activewear Essentials](https://www.trendhunter.com/trends/activewear-essentials.md)