# Female Empowerment NFTs L'Oréal Paris USA is Highlighting Women in Crypto & NFTs By Laura McQuarrie | Published 2021-12-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/women-in-crypto References: [prnewswire](https://www.prnewswire.com/news-releases/loreal-paris-usa-spotlights-female-digital-artists-and-creators-with-debut-of-nfts-for-new-lipstick-launch-301443150.html) & [lorealparisusa](http://www.lorealparisusa.com)  To "inspire change, balance, and equity for the future of females in cryptocurrency," [L'Oréal Paris USA](https://www.trendhunter.com/trends/women-of-worth-1) is spotlighting women in crypto and NFTs as part of its newest project. According to ArtTactic, women make up only 5% of all NFT sales and women account for just 16% of the NFT art market—and the beauty brand is on a mission to change that. L'Oréal Paris USA commissioned five female artists (Amber Vittoria, Arina BB, Hueman, Lili Tae and Puks) to create non-fungible token art inspired by the six shades of the new L'Oréal Paris [Reds](https://www.trendhunter.com/trends/designs-for-health) of Worth by Colour Riche lipstick range. The Reds of Worth NFTs will soon be available for auction on the [OpenSea](https://www.trendhunter.com/trends/nft-cocktails) marketplace, starting at $1,500 and the artists will retain 100% of the primary sales. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 74% | Activity: 89% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Female NFT Creators:** Highlighting and promoting female artists in the NFT space could lead to a rise in sales and recognition, as well as an increase in diversity. - **Gender Diversity in Crypto:** Addressing the gender gap in the cryptocurrency industry could lead to a more equitable and diverse market, with opportunities for new products and services catering to underrepresented groups. - **Brands in Nfts:** More brands may begin to explore the potential of NFTs to create unique marketing campaigns that resonate with younger, tech-savvy audiences. ### Sectors Adopting This - **Cosmetics:** Cosmetic companies could leverage NFTs to showcase their products in new, immersive ways and collaborate with artists to create limited-edition digital collectibles. - **Art:** NFTs could provide a new revenue stream for artists, particularly those who have been historically underrepresented in traditional art markets. - **Crypto Exchanges:** Crypto exchanges could attract more female users by addressing the gender gap in their user base and promoting female artists in the space through partnerships and unique offerings. ## Related on Trend Hunter - [Celebratory Artist-Created NFTs](https://www.trendhunter.com/trends/nars-campaign.md) - [Empowering Women NFTs](https://www.trendhunter.com/trends/boss-beauty-role-models.md) - [Storefront NFT Displays](https://www.trendhunter.com/trends/nft-display-window.md) - [Charitable NFT Collections](https://www.trendhunter.com/trends/nonprofit-nft.md) - [Women-Celebrating NFT Collections](https://www.trendhunter.com/trends/genesis-collection.md) - [Beauty NFT Programs](https://www.trendhunter.com/trends/shiseido-3.md) - [Digital Currency Fragrances](https://www.trendhunter.com/trends/crypto.md) - [Non-Profit NFT Collections](https://www.trendhunter.com/trends/guerlain-nft-collection.md) - [Beauty AI Partnerships](https://www.trendhunter.com/trends/loral-x-nvidia.md)