# Empowering Wish Campaigns Make-A-Wish® Canada's 'Women for Wishes' Campaign Has a $1 Million Goal By Jana Pijak | Published 2024-04-12 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/women-for-wishes References: [makeawishca.donordrive](https://makeawishca.donordrive.com/?fuseaction=donorDrive.event&eventID=1182)  [Make](https://www.trendhunter.com/trends/bakeawish-challenge)-A-Wish® Canada launched its [Women for Wishes campaign](https://www.trendhunter.com/trends/canadian-womens-foundations) last week, encouraging women nationwide to raise $1 million to grant wishes to [children battling critical illnesses](https://www.trendhunter.com/trends/meagan-bebenek-foundation). Last year, 135 women exceeded the organization's target, raising over $1.1 million, and this year's goal is even more ambitious. Led by CEO Meaghan Stovel McKnight, the campaign is asking 100 women to commit to raising $10,000 each -- the symbolic value of a wish. Among the participants is 27-year-old Adriana Fernandez, a former wish recipient who beat leukemia. Her wish for a shopping experience brightened her darkest days, inspiring her to give back. Adriana's story embodies the transformative impact of a wish, motivating her to raise $10,000 and encourage others to join the cause. With the campaign running until September, women across Canada are invited to register at WomenforWishes.ca to participate in this life-changing initiative. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 17% | Activity: 26% | Freshness: 22% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Fundraising Initiatives:** Exploring innovative ways to engage donors through interactive and impactful fundraising campaigns. - **Personalized Giving Experiences:** Leveraging individual stories and experiences to create personalized and empowering donation opportunities. - **Community-driven Philanthropy:** Fostering a sense of community involvement and collective action in philanthropic endeavors. ### Sectors Adopting This - **Nonprofit & Charity Sector:** Adapting fundraising strategies to embrace new forms of engagement and connection with donors. - **Marketing & Communications:** Utilizing storytelling and personal narratives to enhance the emotional impact of donation appeals. - **Event Planning & Organization:** Transforming traditional event formats to incorporate elements of community-driven giving and personal connection. ## Related on Trend Hunter - [Wish-Inspired Bake-Off Events](https://www.trendhunter.com/trends/bakeawish-challenge.md) - [Empowering Bra-Branded Initiatives](https://www.trendhunter.com/trends/sharethewonder.md) - [Charitable Children-Focused Initiatives](https://www.trendhunter.com/trends/a-wish-a-week.md) - [Heartfelt Message Hotlines](https://www.trendhunter.com/trends/holiday-wish-line.md) - [Branded Women's Empowerment Ads](https://www.trendhunter.com/trends/branded-womens-empowerment.md) - [Female-Honoring Initiatives](https://www.trendhunter.com/trends/women-of-worth-1.md) - [Celebrational Branded Women's Initiatives](https://www.trendhunter.com/trends/truand-truand-continues.md) - [Robust Childhood Cancer Campaigns](https://www.trendhunter.com/trends/childhood-cancer-canada.md) - [Charitable Coffee Blends](https://www.trendhunter.com/trends/wish-blend.md)