# Cultural Yoga Publications 'Black Girl in Om' is a Community for African-American Women and Yoga By Laura McQuarrie | Published 2015-07-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/women-and-yoga References: [nymag](http://nymag.com/thecut/2015/07/start-up-thats-driving-black-women-to-yoga.html) & [blackgirlinom](http://www.blackgirlinom.com/) There are numerous yogi stereotypes, particularly ones that have to do with appearance related to women and yoga in the West. However, Lauren Ash is on a mission to make the global yoga community more inclusive with an online publication she started called 'Black Girl in Om.' Black Girl in Om promotes [holistic wellness and inner beauty](https://www.trendhunter.com/trends/meditational-yoga) for African-American women through an online publication, as well as various 'Wellness Sessions' that include pop-up yoga, meditation and healthy eating events. Some of the topics that are tackled by Black Girl in Om include [working out with black hair](https://www.trendhunter.com/trends/haircare-popup), music as well as community, self-care, as well as making the practice of yoga and healthy eating accessible and affordable to all. Ash describes: "I hope more women of color will be able to center with self-care and self-love in their own lives, and not make it a marginalized thing that you only do on a Saturday or think about on a Wednesday." ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 40% | Activity: 34% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Inclusive Yoga:** Innovative opportunities for yoga brands to expand their markets across different races and communities by providing services tailored to certain needs and interests. - **Online Wellness Publications:** Digital media entrepreneurs can come up with more niche publications targeting minority groups and specific interests for more inclusive representation and access to wellness content. - **Pop-up Wellness Events:** Innovative opportunities for collaboration between wellness brands and social movements to hold unexpectedly delightful experiences that encourage diversity and being mindful of wellness. ### Where This Applies - **Wellness Industry:** Innovative opportunities for inclusive wellness brands to provide diverse services and events that cater to the marginalized minorities across different races and cultures. - **Media Industry:** Innovative opportunities for niche publishers to cater to minority groups and create more inclusive representation in an industry dominated by mainstream media. - **Event Planning Industry:** Innovative opportunities for event planners to create dynamic experiences for diverse participants that encourage mindfulness and wellness, breaking free from the typical Westernized yoga stereotypes. ## Related on Trend Hunter - [Trailblazing Intimate Probiotics](https://www.trendhunter.com/trends/her-balance.md) - [Diverse Empowerment Newsletters](https://www.trendhunter.com/trends/the-beautiful-societies.md) - [Women's Wellness Platforms](https://www.trendhunter.com/trends/embodiment.md) - [Culturally Inclusive Meditation Apps](https://www.trendhunter.com/trends/roundglass-meditation-app.md) - [Holistic Comfort Yoga Gear](https://www.trendhunter.com/trends/blakely-yoga-edit.md) - [Diversity-Focused Writing Communities](https://www.trendhunter.com/trends/hallmark.md) - [Black Women-Focused Liquid Supplements](https://www.trendhunter.com/trends/black-girl-vitamins.md) - [Hybrid Wellness Platforms](https://www.trendhunter.com/trends/omstudio.md) - [Black Women-Focused Haircare Pop-Ups](https://www.trendhunter.com/trends/haircare-popup.md)