# Female Online Behavior Infographics This Infographic Explains Women and Social Media By Jennifer Paul | Published 2014-03-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/women-and-social-media References: [holykaw.alltop](http://holykaw.alltop.com/why-women-are-the-real-power-behind-social-media-infographic?tu3=1) & [reviews.financesonline](http://reviews.financesonline.com) Women and social media is becoming bigger and bigger topic as time progresses. Social media itself is only growing in popularity and power with the smartphone and unlimited apps that we have availability to us. The driving force behind all of this popularity and power is women. It is undeniable that [women and social media](https://www.trendhunter.com/trends/mary-kay-miss-conceptions) are the backbone of why it is able to be so powerful. Women use mobile devices and tablets just as much as men do, but they spend more time on [social media sites](https://www.trendhunter.com/trends/tumblr-campaign) and indulging in social media context while integrated themselves into it. Women are also more likely to involve themselves in [conversations with brands on social media](https://www.trendhunter.com/trends/hivehubai) and consume more news via social media. I am not surprised that these stats are true, because we love to communicate and learn about what is going on around the world. Women and social media is only going to grow bigger and bigger with time. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 45% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What Makes This Trend Stand Out - **Women and Social Media:** Disruptive innovation opportunity: Develop platforms and tools that cater specifically to women's social media behaviors and preferences. - **Mobile Devices and Social Media:** Disruptive innovation opportunity: Create mobile apps and features that enhance women's social media experiences and engagement. - **Women's Influence on Brands:** Disruptive innovation opportunity: Design strategies for brands to effectively engage with women on social media and create targeted advertising campaigns. ### Sectors Adopting This - **Social Media:** Disruptive innovation opportunity: Develop new social media platforms and features that cater specifically to women's preferences and behaviors. - **Mobile Technology:** Disruptive innovation opportunity: Create innovative mobile devices and apps that optimize women's social media usage and engagement. - **Marketing and Advertising:** Disruptive innovation opportunity: Develop new strategies and techniques for brands to effectively target and engage with women on social media platforms. ## Related on Trend Hunter - [Anti-Social Media Censorship Petitions](https://www.trendhunter.com/trends/social-media-censorship.md) - [Creative Text-to-Infographic Tools](https://www.trendhunter.com/trends/infographic-tools.md) - [Wellness-First Social Networks](https://www.trendhunter.com/trends/communia.md) - [Visualized Social Media Data](https://www.trendhunter.com/trends/instagraph.md) - [Inclusive Women's Health Forums](https://www.trendhunter.com/trends/the-online-health-community.md) - [Mobile Device Addiction Campaigns](https://www.trendhunter.com/trends/mobile-device-addiction.md) - [Gender Gap-Addressing Education Initiatives](https://www.trendhunter.com/trends/girls-education1.md) - [Digital Community-Branded Product Lines](https://www.trendhunter.com/trends/girl-math-gang.md) - [Woman-Focused Travel Companies](https://www.trendhunter.com/trends/girls-guide-to-the-world.md)