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# Woman-Owned Tattoo Shops Contests
Sailor Jerry Highlights Woman-Owned Tattoo Shops

By Grace Mahas | Published 2023-03-02 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/womanowned-tattoo-shops
References: [sailorjerry](https://sailorjerry.com/en/whmcontest) & [instagram](https://www.instagram.com/sailorjerry/?sg)

![Woman-Owned Tattoo Shops Contests](https://cdn.trendhunterstatic.com/thumbs/499/womanowned-tattoo-shops.jpeg)

In honor of Women's History Month, Sailor Jerry Spiced Rum is celebrating and supporting women in the tattoo industry. Throughout March, Sailor Jerry will highlight some of the best women-owned tattoo shops around the country on its website and Instagram channel. On International Women's Day (March 8), Sailor Jerry will call on its audience to nominate women-owned tattoo shops for a chance to win tattoo vouchers for themselves and prizes for the shops.

For every shop nominated from March 8-15, Sailor Jerry Spiced Rum will donate $5 to ArtTable, a nonprofit organization dedicated to advancing the leadership of women in the visual arts. Two winners will receive a $500 tattoo voucher to the shop they nominated, and the shops will receive a $1,000 voucher for tattoo supplies, one rare book of Sailor Jerry flash designs, and a $250 gift card to enjoy a Sailor Jerry happy hour. Sailor Jerry will also launch a new hub on its website featuring the top female tattoo artists and women-owned shops to watch out for in 2023.

Image Credit: Shutterstock

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 7% | Activity: 18% | Freshness: 14%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing)

## Key Themes

### What Makes This Trend Stand Out

- **Celebrating Women-owned Tattoo Shops:** Sailor Jerry Spiced Rum highlights women-owned tattoo shops and encourages audience participation through contests and donations for a nonprofit.
- **Advancing Leadership of Women in the Visual Arts:** Through its support of ArtTable, Sailor Jerry Spiced Rum aims to empower women in the tattoo industry and boost leadership roles for women in the visual arts.
- **Promoting Diversity and Inclusion in Tattoo Culture:** By highlighting women-owned tattoo shops and female tattoo artists, Sailor Jerry Spiced Rum is promoting greater diversity and inclusion within tattoo culture.

### Sectors Adopting This

- **Alcohol:** Alcohol brands can engage and make a positive impact in niche communities by celebrating diversity and underrepresented businesses like women-owned tattoo shops.
- **Nonprofit:** Nonprofit organizations like ArtTable can benefit from corporate sponsorships and partnerships that support their mission of advancing leadership and diversity in the visual arts.
- **Tattoo Services:** Women-owned tattoo shops and artists can leverage the increased publicity and support from Sailor Jerry Spiced Rum to grow their customer base and promote their services.

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