# Graceful Swimwear Shoots Vanessa Lorenzo is Classy for the Woman July 2011 Issue By Jordan Sowunmi | Published 2011-06-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/woman-july-2011 References: [zac-fashion](http://zac-fashion.com/vanessa-lorenzo-by-mikael-schulz-for-woman-july-2011) & [woman.es](http://www.woman.es/) 34-year-old Spanish supermodel Vanessa Lorenzo does a great job of displaying a strong, sultry and elegant aura for the new Woman July 2011 issue. Shot by Swedish shutterbug MIkael Schulz, the shoot takes place near a pool, and most of the shots feature Lorenzo in a [bikini](https://www.trendhunter.com/trends/triangls-mirage-drop), her face alternating between sensual, seductive and [supermodel fierce](https://www.trendhunter.com/trends/contemporary-femininity). The fact that Vanessa Lorenzo is covering the Woman July 2011 issue is a testament to her longevity and skill as a model. She is entering her mid-30s; an age that has been historically unkind to successful models, but Lorenzo is bucking the trend. Last year saw her appear in the vaunted [Sports Illustrated swimsuit issue](https://www.trendhunter.com/trends/dandy-del-mar). Her success hasn't gotten to her head. "This job can be very superficial," she said. "It is very important to keep your friends, your family, your roots." Enjoy this modelling legend's Woman July 2011 editorial. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 97% | Activity: 87% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Swimwear Shoots:** Opportunity for innovative swimwear designs and marketing strategies that promote grace and elegance. - **Longevity of Models:** Opportunity for the fashion industry to embrace and celebrate older models who break traditional age barriers. - **Diversity in Fashion:** Opportunity for inclusive and diverse representation in fashion magazines and campaigns. ### Where This Applies - **Fashion:** Disruptive innovation opportunity to create swimwear lines that focus on grace, elegance, and inclusivity. - **Marketing and Advertising:** Disruptive innovation opportunity to develop marketing campaigns that challenge traditional beauty standards and celebrate diversity. - **Photography:** Disruptive innovation opportunity to redefine beauty standards in fashion photography by showcasing older models in high-profile editorials. ## Related on Trend Hunter - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Italian Summer Swimwear](https://www.trendhunter.com/trends/soeur.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Sustainable High-End Swimwear Brands](https://www.trendhunter.com/trends/aventura-swimwear.md) - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md)