# Northern California Whiskey Collections The Wolves Malted Barley Series Has Two Expressions By Michael Hemsworth | Published 2023-03-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wolves-malted-barley-series References: [hiconsumption](https://hiconsumption.com/wolves-whiskey-american-single-malt-lot-one/) & [wolveswhiskeyca](https://wolveswhiskeyca.com/)  The Wolves Malted Barley Series is being launched by the [California](https://www.trendhunter.com/trends/pantera-de-oro) distillery to offer spirit enthusiasts with a single-malt expression that's a first for the brand. The spirits series includes Lot One, which is limited to just 12 barrels with 11 combined to achieve a small-batch single malt expression with a 55% ABV. The final barrel of the series has been bottled as a [single-barrel single malt](https://www.trendhunter.com/trends/the-glen-grant-splendours-collection) limited to just 228 bottles that come in with a 62.5% ABV. The Wolves Malted Barley Series is slated to launch for presale starting on March 30, 2023, and will be priced at $350 for the single-barrel whiskey and $289 for a six-pack of the single-malt expression. Each of the bottles are paired with an embossed sheepskin label. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 29% | Activity: 46% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Small-batch Single Malt Whiskey:** Distilleries should consider offering limited edition small-batch single malt whiskeys to appeal to spirit enthusiasts and create a sense of exclusivity. - **Presale Launches:** Distilleries can generate buzz and sales by offering presale launches of their new products, potentially leading to increased revenue and brand loyalty. - **Embossed Labels:** Innovative labeling techniques, like embossing, can add a touch of luxury and premiumness to a brand that appeals to customers seeking high-end and unique products. ### Where This Applies - **Craft Distilling:** Craft distilleries can differentiate themselves from large-scale operations by offering unique and limited edition whiskeys that are not available elsewhere in the market. - **Luxury Spirits:** Luxury spirits brands can consider utilizing unique labeling techniques and packaging to create a premium look and feel for their products to appeal to high-end customers. - **E-commerce:** E-commerce platforms can facilitate presale launches of new whiskey products, which can drive traffic and sales to their website while also offering an exclusive experience to customers. ## Related on Trend Hunter - [American Single Malt Whiskeys](https://www.trendhunter.com/trends/american-single-malt.md) - [Regionally Focused Rye Whiskeys](https://www.trendhunter.com/trends/willett-distillery.md) - [Weather-Dependent Bourbon Expressions](https://www.trendhunter.com/trends/straight-bourbon.md) - [Flavorful Bourbon Expressions](https://www.trendhunter.com/trends/barrel-strength-bourbon.md) - [Exclusive Single Cask Whiskies](https://www.trendhunter.com/trends/wemyss-malts.md) - [Inaugural Single Malt Whiskeys](https://www.trendhunter.com/trends/selected-whiskeys.md) - [Ultra-Limited Single Malt Whiskeys](https://www.trendhunter.com/trends/the-macallan-folio-8.md) - [Complex Batch Whiskeys](https://www.trendhunter.com/trends/redwood-empire.md) - [Single Malt Whiskeys](https://www.trendhunter.com/trends/yellowstone-single-malt-whiskey.md)