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# Sustainable Reversible Activewear
Wolven Launched its Spring Collection in Stunning Pastels

By Grace Mahas | Published 2021-04-21 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/wolven
References: [wolventhreads](https://wolventhreads.com/)

In anticipation of spring, Wolven recently expanded its portfolio with the launch of a new collection in stunning colorways, including Juniper, Salt, and Lavender. Some standout pieces in the collection include the Crisscross Bra, the [Crossover Pocket Leggings](https://www.trendhunter.com/trends/id-train-colorblock-leggings), the Crisscross Four-Way Top, and the Midi Bike Shorts, among others.

What makes the spring collection from Wolven truly unique is that most of the collection can be reversed, offering a more neutral colorway. By adding this versatile feature, consumers can actually double their use of the pieces and ultimately reduce their consumption. This is aligned with the brand's [commitment to sustainability](https://www.trendhunter.com/trends/regeneration-nation). Wolven has partnered with [Climate Neutral](https://www.trendhunter.com/trends/premium-home-textiles) to "measure greenhouse gas emissions footprint, purchase carbon credits to offset that footprint, and implement plans to reduce emissions moving forward."

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 83% | Activity: 67% | Freshness: 10%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Reversible Activewear:** There is an increasing trend in activewear brands offering reversible pieces to reduce consumption and increase versatility.
- **Sustainable Fashion:** Consumers are demanding sustainable options from fashion brands, creating an opportunity for the development of eco-friendly and socially responsible collections.
- **Measurement and Offsetting of Greenhouse Gas Emissions:** More businesses are partnering with organizations to measure and reduce their greenhouse gas emissions, creating opportunities for the development of new tools and services to facilitate this process.

### Sectors Adopting This

- **Activewear:** Activewear brands have an opportunity to innovate by offering reversible pieces and incorporating sustainable materials and processes.
- **Fashion:** Fashion brands have an opportunity to differentiate themselves and appeal to eco-conscious consumers by offering sustainable collections and partnering with organizations to reduce their environmental impact.
- **Climate Offsetting:** Organizations working in the climate offsetting and sustainability space have an opportunity to expand their services and develop new tools to help businesses measure and reduce their greenhouse gas emissions.

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