# Reimagined Western Menswear WACKO MARIA & WOLF'S HEAD Collaborated on Cowboy-Style Gear By Amy Duong | Published 2018-03-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wolfs-head References: [hypebeast](https://hypebeast.com/2018/3/wacko-maria-wolfs-head-spring-summer-2018-collection) & [wackomaria.co.jp](http://wackomaria.co.jp/wolfs-head-x-wacko-maria-9/) Vintage collector WOLF'S HEAD worked in partnership with fashion label WACKO MARIA to create a collection for Spring/Summer 2018. The results of the collaborative project will help consumers ease into the fast-approaching warm weather with western-style offerings. The two labels reimagined essential menswear staples with a twist. The unique motif the two brands chose to adhere to can be seen through the intricate details found on the garments. Included in the WACKO MARIA x WOLF'S HEAD collection is a trio of hat pins, an embellished jacket and a button-up shirt. The jacket and button-up shirt have intricate embroidery on the back, collar, button and sleeves as a nod to the overarching western theme. The hat pins come in three colors -- gold, silver, and black -- boasting a double-headed snake design. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 2% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Reimagined Western Menswear:** Collaboration between vintage collector and fashion label to create western-style offerings for modern times. - **Intricate Embroidery:** Use of intricate embroidery in reimagining menswear staples. - **Hat Pins as Accessories:** Inclusion of hat pins as a fashion accessory in a western-inspired collection. ### Sectors Adopting This - **Fashion:** Innovation opportunity to collaborate with collectors and incorporate vintage styles into modern apparel to create unique collections. - **Accessories:** Opportunity to design and market unique hat pins as a fashion accessory. - **Embroidery:** Innovation opportunity to incorporate intricate embroidery into a variety of apparel styles and themes. ## Related on Trend Hunter - [Collaborative Fall-Ready Workwear](https://www.trendhunter.com/trends/fw25-workwear.md) - [Vibrant Statement Capsules](https://www.trendhunter.com/trends/wrangler-x-happy-socks.md) - [Anniversary Barber Polos](https://www.trendhunter.com/trends/mr-brothers-cut-club.md) - [Juxtaposed Collab Elevated Fashion](https://www.trendhunter.com/trends/wildside-by-yohji-yamamoto.md) - [Denim Capsule Updates](https://www.trendhunter.com/trends/wrangler-x-camphorwood.md) - [Creative Urban Collaborative Fashion](https://www.trendhunter.com/trends/a-days-march.md) - [Multimedia Artist Menswear Capsules](https://www.trendhunter.com/trends/madewell-x-one-of-these-days.md) - [Bourbon-Inspired Capsule Collections](https://www.trendhunter.com/trends/wrangler-buffalo.md) - [Concise Collaborative Modern Workwear](https://www.trendhunter.com/trends/schott-1.md)