# Wolf-Adorned Beer Labels These Vibrant Wolf-Inspired Beer Labels Creativley Wrap Around the Bottle By David Ingram | Published 2015-09-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/wolfinspired References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/09/raised-by-wolves-wild-ipa.html) & [hiredgunscreative](http://hiredgunscreative.com/portfolio/raised-by-wolves-wild-ipa/) British Columbia-based Driftwood Brewery turned to ad agency Hired Guns Creative for these impeccably detailed and [wolf-inspired beer labels](https://www.trendhunter.com/trends/dobel-atelier-animales-endmicos). Adorned with several snarling wild wolves, the label for the 'Raised by [Wolves IPA](https://www.trendhunter.com/trends/willett-distillery)' was inspired by both the "untamed nature of yeast" and for the beer's "immediate connections to the wild." Tropical color hues were also chosen for the wolf-inspired label theme to match the seven percent [craft brew's flavor profile](https://www.trendhunter.com/trends/all-day-ipa) -- featuring notes of mango, citrus and melon. Perhaps most notable is the unique design is the label's shape around the bottle. The label starts square but quickly transforms into a detailed dieline green and black wolf head. The beer label then quickly shoots off into two additional orange wolves that wrap around the rest of the bottle for an eye-catching and excellently executed piece of branding. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 27% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Wildlife-inspired Labels:** Designing beer labels inspired by wildlife presents a unique opportunity for breweries to visually differentiate themselves and attract nature enthusiasts. - **Interactive Bottle Labels:** Creating bottle labels that transform around the bottle adds an interactive element that can make a brand stand out on store shelves and create a memorable experience for customers. - **Tropical Color Palettes:** Using bright and vibrant tropical colors for beer labels can enhance the sensory experience of the product and create a bold visual impact for customers. ### Industries Being Reshaped - **Breweries:** Breweries can leverage unique label designs to differentiate their products on crowded shelves and create memorable branding for consumers. - **Packaging Design:** Packaging design firms can offer breweries innovative label design concepts that incorporate interactive elements and bold visual themes. - **Marketing and Advertising:** Marketing and advertising agencies can assist breweries with creating unique branding concepts to promote their products effectively and reach a wider audience. ## Related on Trend Hunter - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Playful Monster-Inspired Beer Labels](https://www.trendhunter.com/trends/wind-and-waves.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Environmentally Focused Wine Products](https://www.trendhunter.com/trends/wise-wolf-by-banrock-station.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md)