# Erotic Electronics Ads Wolfgang Zajc's Cosmos Electronics Ads Prove That S & M Sells By Michael Hines | Published 2011-04-28 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/wolfgang-zajc References: [buzzfeed](http://www.buzzfeed.com/somenorcalguy/high-tech-fetish-nsfw-e6x) & [luerzersarchive.us](http://www.luerzersarchive.us/zajc-wolfgang.html?a=17637) Photographer Wolfgang Zajc has shot an [erotic electronics-themed photo shoot](https://www.trendhunter.com/trends/groove-thing) to promote Austrian electronics store Cosmos. The shoot features various men and women enjoying the physical pleasures of life using electronics such as MP3 players and headphones. If you can get past all of the nudity and adult situations, this photo shoot is actually quite creative. Everyone knows that [sex sells](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty), but I bet that hardly anyone knew that [S&M](https://www.trendhunter.com/trends/inside-shop) could also sell so well. While I'm not about to go rush out and buy a new digital camera, I can say that Wolfgang Zajc's photo shoot did pique my interest more than any other American electronics ad I have ever seen. Sexy-looking hand models just don't do it for me. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 94% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Sex Sells:** The use of erotic imagery in advertising can stimulate consumer interest and increase sales. - **Unconventional Marketing:** Using unconventional methods to market electronics, such as erotic photography, can create memorable and attention-grabbing advertisements. - **Creative Branding:** Through creative branding, companies can showcase their products in unique and memorable ways, which can lead to increased brand recognition and customer loyalty. ### Sectors Adopting This - **Electronics:** The electronics industry can benefit from unique and unconventional marketing techniques to stand out in a competitive market and attract more customers. - **Photography:** Photographers can explore the use of erotic imagery in their work to create attention-grabbing content for advertising campaigns and marketing materials. - **Advertising:** Advertising agencies can explore the use of unconventional marketing techniques to help their clients showcase their products in a unique and memorable way. ## Related on Trend Hunter - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Tech-Driven Sexual Wellness](https://www.trendhunter.com/trends/sex-toys-intimacy-shop.md) - [Fashionable Sexual Wellness Toys](https://www.trendhunter.com/trends/lelo-diesel.md) - [Limited-Edition Erotica Books](https://www.trendhunter.com/trends/toy-stories.md) - [Sex-Positive Art Collections](https://www.trendhunter.com/trends/carne-bollente-3.md) - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md) - [Sexuality-Exploring Artful Exhibitions](https://www.trendhunter.com/trends/rude-arts-club.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Shock Wave Sexual Aids](https://www.trendhunter.com/trends/alma-duo.md)