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# Farm-to-Table Wok Menus
P.F. Chang's 'Farm to Wok' Menu Emphasizes Freshness

By Laura McQuarrie | Published 2016-07-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/wok-menu
References: [brandeating](http://www.brandeating.com/2016/07/pf-changs-introduces-new-farm-to-wok-menu.html) & [pfchangs](https://www.pfchangs.com/info/freetrial)

To spotlight the freshness and ingenuity that goes into its dishes that are made from scratch, P.F. Chang's is launching a [unique new wok menu](https://www.trendhunter.com/trends/chopstix-wok-pots).

The 'Farm to Wok' menu is an embodiment of the restaurant's philosophy: "clean ingredients, purposeful recipes and the power of a fiery wok." Items on the menu include: Singapore Firecracker Chicken, [Wok-Charred Brussels Sprouts](https://www.trendhunter.com/trends/sriracha-tahini-stirfry), Cauliflower Tempura, and Hunan Dragon Wings. To build excitement around the fresh new wok menu, P.F. Chang's is giving people the chance to enjoy a Singapore Firecracker Chicken entree for free when they redeem the limited-time offer from its website.

The theme of this menu are also being extended to drinks, with a "Garden to Glass beverage philosophy." Drinks like the Anejo Buzz, Honey Thyme G&T and Cucumber Collins are handcrafted with regionally sourced ingredients.

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 14% | Activity: 17% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Farm-to-wok Menu:** Opportunity for restaurants to provide customers with fresh ingredients and unique dishes made with a fiery wok.
- **Regional Sourcing:** Opportunities for food and beverage industries to focus on locally sourcing ingredients for a fresh and authentic experience.
- **Scratch Cooking:** Opportunities for industries to market dishes that are made from scratch and highlight the freshness and ingenuity of their ingredients in an effort to appeal to health-conscious consumers.

### Industries Being Reshaped

- **Restaurant Industry:** Restaurants can capitalize on the trend of fresh ingredients by offering unique and authentic dishes that appeal to health-conscious consumers.
- **Food Industry:** Opportunities for businesses in the food industry to focus on locally sourcing ingredients for a fresh and authentic experience.
- **Beverage Industry:** The trend towards regional sourcing in drinks present opportunities for businesses in the beverage industry to provide handcrafted cocktails made with fresh ingredients.

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