# Basketball League Ad Spots The WNBA 2020 Season is Announced with the Make Way Ad By Ell Smith | Published 2020-07-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wnba-2020 References: [hypebae](https://hypebae.com/2020/7/wnba-season-tv-commercial-spot-make-way-sue-bird-aja-wilson-diamond-deshields-watch) The [WNBA 2020 season](https://www.trendhunter.com/trends/wnba-toronto) was announced with a powerful ad spot that [celebrates the resilience of women](https://www.trendhunter.com/trends/doves-super-bowl-ad). Dubbed 'MAKE WAY,' this one minute commercial stars some of the league's [top players](https://www.trendhunter.com/trends/it-takes-more-to-get-this-far), including Sue Bird and A’ja Wilson. Directed by Elena Parasco, this ad promotes more than just the league, it promotes the women that make it what it is. A mix of mid-game clips are coupled with close-ups and voiceovers, juxtaposing the extreme athleticism with the confidence and dedication that it takes to become a top player. In addition to the visuals, a voiceover recites "make way for the sisterhood that is rising, because it's time to not just know the WNBA, but the women behind it." Image Credit: KATHRYN RILEY/GETTY IMAGES ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 2% | Activity: 38% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Resilience of Women:** Disruptive innovation opportunity: Develop products and services tailored specifically to empower and support women in various aspects of their lives. - **Celebrating Women in Sports:** Disruptive innovation opportunity: Create inclusive sports platforms and events that highlight the achievements and stories of female athletes. - **Sports Advertising Evolution:** Disruptive innovation opportunity: Utilize innovative advertising techniques and storytelling methods to engage and captivate audiences in the sports industry. ### Who This Affects Most - **Sports Apparel:** Disruptive innovation opportunity: Design and market sports apparel specifically for female athletes, focusing on performance and inclusivity. - **Sports Media:** Disruptive innovation opportunity: Create media platforms that provide extensive coverage of women's sports and promote female athletes as role models. - **Sports Sponsorship:** Disruptive innovation opportunity: Collaborate with brands and organizations to increase sponsorship opportunities for women's sports, leading to enhanced visibility and financial support. ## Related on Trend Hunter - [Empowering Women Athlete Campaigns](https://www.trendhunter.com/trends/stay-ready.md) - [Beauty Brand-Sponsored Sports Events](https://www.trendhunter.com/trends/official-beauty-partner.md) - [Fashion Sports Partnerships](https://www.trendhunter.com/trends/coach-x-wnba.md) - [Female-Focused Sports Initiatives](https://www.trendhunter.com/trends/led-basketball-court.md) - [Branded Female Athlete Campaigns](https://www.trendhunter.com/trends/bracket-gap-challenge.md) - [Basketball Culture-Inspired Campaigns](https://www.trendhunter.com/trends/let-them-talk.md) - [Empowering Body-Confidence Sports Ads](https://www.trendhunter.com/trends/doves-2024-super-bowl.md) - [Honest Female Athlete Campaigns](https://www.trendhunter.com/trends/hillberg-berk1.md) - [Collaborative Women's Basketball Initiatives](https://www.trendhunter.com/trends/wnba-toronto.md)